FORTUNE reports that there are rumours going on that Apple is preparing to launch a smaller and cheaper version of the iPad — often called the iPad mini or iPad air and usually described as having a 7.85-inch screen. Various press can expect invitations to go out on Oct. 10.
If the rumor is true, and if Apple follows its usual scheduling protocol, that would suggest a special event to unveil the product on Wednesday, Oct. 17, with a launch day of Friday Nov. 2 — plenty of time to capture holiday sales.