Singapore 12 Oct 2010 – Singapore Telecommunications Ltd (SingTel) and Microsoft Corp today announced that the eagerly anticipated Windows Phone 7 mobile platform will be available to Singapore customers from 21 Oct 2010. 

Windows Phone 7 brings communications, content and services to life through its innovative user interface and smart design, thus offering a revolutionary multimedia experience on the move.  It simplifies the way users consume information by organising content into hubs and effortlessly integrating communications, social media and entertainment applications into a single screen.

?SingTel apps integrated into Microsoft Marketplace

Through a strategic partnership with Microsoft, SingTel will be the first operator in Singapore to offer a wide selection of apps via a dedicated section in Microsoft’s Marketplace apps store.

Customers can look forward to SingTel apps such as the award-winning AMPed social music service and the MobileTV video streaming service. In addition, all Windows Phone 7 handsets will be preloaded with SingTel’s Xplorer traffic navigation service and TrafficLIVE app.

Mr Yuen Kuan Moon, SingTel’s Executive Vice President of Consumer Group, said: “SingTel enjoys a special relationship with Microsoft.  By bringing Windows Phone 7 to Singapore, we demonstrate our transformation into a multimedia solutions company, as well as our commitment to bringing the latest devices and best mobile experiences to our customers.

“Windows Phone 7 offers endless possibilities for our customers’ mobile lifestyles and is the ideal platform for SingTel’s suite of innovative apps and services.  With the widest range of handset offerings and apps, we seek to enable our customers to enjoy the full potential of our unrivalled 3G mobile network.”

Ms Jessica Tan, Managing Director of Microsoft Singapore, said: “Windows Phone 7 marks a major milestone in Microsoft’s mobility history.  Built from the ground up, it is designed to bring a different phone experience to people.  We are pleased that Singapore is one of the first countries in the world to have Windows Phone 7.  

“Through our strategic partnership with SingTel, we aim to not just take share but also grow the overall smartphone market. Through their differentiated price plans and applications, we are confident that Windows Phone 7 will see strong uptake amongst SingTel customers.”

 Price plans and handsets

SingTel will offer Windows Phone 7 with three handset models:

• Samsung Omnia 7
• HTC HD 7 (Exclusive to SingTel)
• LG Optimus 7

SingTel will introduce three enhanced Windows Phone 3G Flexi price plans which include free local outgoing calls and data usage, as well as free MME and SingTel’s Xplorer service.  Handsets are available from as low as $0 on selected SingTel Mobile plans. 

Customers may pre-order Windows Phone 7 handsets at www.singtel.com/wp7 from 15 October to 20 October.  Pre-order customers will stand to win LG LCD TVs and Microsoft products such as Xbox, optical mouse, keyboards and Office 2010.