This year’s campaign builds upon the success of 2020’s AMD Streamer Challenge and brings even more engaging content to gamers in the region

1 July 2021, Singapore – AMD and esports agency Eliphant recently announced the 2021 Asia Pacific Gaming Campaign, scaling up the award-winning AMD Streamer Challenge Series 2020 with three new categories – AMD Gaming Creators, AMD Game Lab and AMD Esports Challenge – bringing the AMD-powered gaming experience to new avenues. The AMD Gaming Campaign will run from late July 2021 to January 2022 in Japan, South Korea, Singapore, Malaysia, Philippines, Indonesia, Vietnam, and Thailand.

“AMD is excited to be working with leading gaming and esports brands to bring the AMD gaming experience to streamers and enthusiasts around the region,” said Peter Chambers, Managing Director, Sales, AMD Asia Pacific & Japan. “The gaming scene in the region is expanding rapidly and the Asia Pacific Gaming Campaign is an opportunity for the gaming community to come together and connect. We look forward to your participation.”

Gaming PC brands Acer, Asus, Dell and HP will join AMD together with Microsoft as key partners for the campaign, providing the latest in AMD-powered gaming hardware powered by Windows, for streamers to compete on as well sponsoring prizes and giveaways for viewers. Selected segments of the campaign will also feature XBOX game pass games and giveaways.

Secretlab returns as a sponsor for the campaign, providing prizes and the gold standard in gaming chairs for all campaign participants, hosts and production crew.

AMD 2021 Asia Pacific Gaming Campaign Categories

AMD Streamer Challenge

Launched in 2020, the AMD Streamer Challenge is an online gaming series led by popular gamers and streamers in Asia Pacific. Streamers form teams with their fans and compete in a series of online, in-game challenges to secure prizes and bragging rights over other participating teams.

AMD Gaming Creators

The AMD Gaming Creators series covers a broad spectrum of gaming-related content and creators such as artists, cosplayers, producers and more, inviting them to showcase their craft, co-create with audiences and share insights into their world.

AMD Esports Challenge

The AMD Esports Challenge will cover community-focused initiatives such as amateur tournaments to provide players an opportunity to showcase their skills and compete with teams from around the Asia region. Other activities will include sharing or play sessions with pro teams.

AMD Game Lab

AMD Game Lab is the educational segment of AMD Gaming’s campaign that focuses on the educational aspect of games, covering a wide range of topics that range from health and wellness, masterclasses and addressing social issues in the gaming space.

By Harry