Apple today announced iPhone 12 Pro and iPhone 12 Pro Max, introducing a powerful 5G experience and advanced technologies that push the boundaries of innovation for users who want the most out of iPhone. iPhone 12 Pro models feature a new design and edge-to-edge Super Retina XDR displays, the largest ever on iPhone, protected by the all-new Ceramic Shield front cover, which provides the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic chip, the fastest chip in a smartphone, powers impressive computational photography features including the all-new Apple ProRAW for more creative control in photos, and enables the first end-to-end Dolby Vision video experience, up to 60 fps. The reimagined pro camera systems include an expansive Ultra Wide camera, a Telephoto camera with an even longer focal length on iPhone 12 Pro Max, and new Wide cameras to capture beautiful professional-quality images and video in bright and low-light environments. iPhone 12 Pro models also introduce a new LiDAR Scanner for immersive augmented reality (AR) experiences and MagSafe, which offers high-powered wireless charging and an all-new ecosystem of accessories that easily attach to iPhone.
iPhone 12 Pro and iPhone 12 Pro Max will be available in four stainless steel finishes, including graphite, silver, gold, and pacific blue. Pre-orders for iPhone 12 Pro begin Friday, October 16, with availability beginning Friday, October 23. iPhone 12 Pro Max will be available for pre-order Friday, November 6, and in stores beginning Friday, November 13.
Pricing and Availability
- iPhone 12 Pro and iPhone 12 Pro Max will be available in 128GB, 256GB, and 512GB models in graphite, silver, gold, and pacific blue starting at S$1649 and S$1,799, respectively. iPhone 12 Pro and iPhone 12 Pro Max are also available through Apple Authorised Resellers and select carriers (prices may vary).
- Customers in Australia, China, Germany, Japan, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 12 Pro beginning at 8 p.m. SGT on Friday, October 16, with availability beginning Friday, October 23, and pre-order for iPhone 12 Pro Max will begin at 9 p.m. SGT on Friday, November 6, with availability beginning Friday, November 13.
- iPhone 12 Pro will be available in India, South Korea, and more than a dozen other countries beginning Friday, October 30.
- MagSafe Charger, Leather Wallet with MagSafe, and iPhone 12 Pro Silicone Case and Clear Case will be available beginning Friday, October 16. iPhone 12 Pro Leather Case will be available beginning Friday, November 6. MagSafe Duo Charger and Leather Sleeve will be available at a later date.
With impressively larger, edge-to-edge displays with reduced borders in familiar sizes, the 6.1-inch iPhone 12 Pro and 6.7-inch iPhone 12 Pro Max3 feature a Super Retina XDR display with systemwide colour management for industry-leading colour accuracy. And iPhone 12 Pro Max offers the largest display ever on an iPhone and the highest resolution featuring nearly 3.5 million pixels for a remarkable, true-to-life viewing experience. These OLED displays bring HDR video content to life, reaching 1200 nits peak brightness.iPhone 12 Pro models come with an industry-leading IP68 rating to withstand water submersion up to 6 meters for up to 30 minutes, and are protected against everyday spills, including coffee and soda.4
A14 Bionic: Powerful and Efficient
Generations ahead of the competition, A14 Bionic is the first chip in the smartphone industry built on 5-nanometer process. Faster and more efficient than ever, A14 Bionic has the fastest CPU and GPU by up to 50 percent compared to the fastest competing smartphone chips, enabling console-quality gaming experiences, powerful computational photography, and more, while delivering great battery life. Pushing the limits of machine learning (ML), A14 Bionic features a 16-core Neural Engine — for an 80 percent increase in performance — that is capable of completing 11 trillion operations per second, enabling improved performance on even the most intense ML models.
Featuring the most 5G bands on any smartphone, iPhone 12 Pro models offer the broadest 5G coverage worldwide.1 Models in the US support millimetre wave, the higher frequency version of 5G, allowing iPhone 12 Pro models to reach speeds up to 4Gbps, even in densely populated areas. iPhone 12 Pro models also feature Smart Data mode, which extends battery life by intelligently assessing 5G needs and balancing data usage, speed, and power in real time.
Versatile Pro Camera System
The world’s best pro camera is an even more versatile tool for all levels of photo and video enthusiasts with state-of-the-art camera hardware powered by A14 Bionic. Together with the new image signal processor (ISP), A14 Bionic drives increased image quality and enables powerful computational photography capabilities not possible with traditional cameras. iPhone 12 Pro models also feature the new Apple ProRAW, coming later this year,5 which combines Apple’s multiframe image processing and computational photography with the versatility of a RAW format. Users can experience full creative control over colour, detail, and dynamic range natively on iPhone or with other professional photo editing apps.
iPhone 12 Pro features the new seven-element lens Wide camera with an ƒ/1.6 aperture, the fastest ever on an iPhone, for 27 percent improved low-light performance in photo and video; the Ultra Wide camera with a 120-degree field of view, perfect for capturing more scene in tight spots or epic landscapes; and a 52 mm focal length Telephoto camera, great for framing portraits, bringing the optical zoom range to 4x.iPhone 12 Pro Max takes the pro camera experience even further. The new ƒ/1.6 aperture Wide camera boasts a 47 percent larger sensor with 1.7μm pixels for a massive 87 percent improvement in low-light conditions. It also includes the expansive Ultra Wide camera and a 65 mm focal length Telephoto camera for increased flexibility with closer shots and tighter crops. Combined, this system offers 5x optical zoom range.
- Deep Fusion on iPhone 12 Pro.
- Night mode on iPhone 12 Pro.
- A14 Bionic and ISP on iPhone 12 Pro.
- Ultra Wide Camera on iPhone 12 Pro.
- Smart HDR 3 on iPhone 12 Pro.
- Wide Camera on iPhone 12 Pro.
- Telephoto camera on iPhone 12 Pro.
Improvements to Night mode, now expanded to the TrueDepth and Ultra Wide cameras, allow for an even brighter picture. And Night mode Time-Lapse delivers longer exposure times for sharper videos, better light trails, and smoother exposure in low-light scenarios when used with a tripod. Deep Fusion, now better and faster, comes to all cameras, and with the new Smart HDR 3, users can expect more true-to-life images, even in complex scenes.
iPhone 12 Pro models offer the highest quality video in a smartphone, and are the first cameras and only devices in the world to enable an end-to-end experience for HDR video with Dolby Vision, up to 60 fps, and even better video stabilisation for cinema-grade productions. Dolby Vision grading is processed live and sustained during editing, whether in the Photos app or iMovie, and coming to Final Cut Pro X later this year. Dolby Vision takes advantage of the Super Retina XDR display for amazing contrast during capture and video playback, and users can share their videos with support for AirPlay up to 4K Dolby Vision to external devices.6
Innovative New Accessories with MagSafe
MagSafe improves wireless charging for a better, more efficient experience and introduces an ecosystem of easy-to-attach accessories that beautifully complement iPhone 12 Pro models.7 MagSafe delivers a unique experience to iPhone, featuring an array of magnets around the wireless charging coil, optimised for alignment and efficiency, that perfectly connects to iPhone every time. MagSafe chargers efficiently provide up to 15W of power while still accommodating existing Qi-enabled devices. Charging solutions include the MagSafe Charger and MagSafe Duo Charger for use with iPhone and Apple Watch, as well as new silicone, leather, and clear cases that easily snap onto the back of iPhone, and a leather wallet. Customers can also expect innovative MagSafe accessories from third-party manufacturers.
Featuring iOS 14
iOS 14 delivers a reimagined iPhone experience with new ways to customise the Home Screen. Beautifully redesigned widgets present timely information at a glance and can be pinned in different sizes on any Home Screen page. The App Library is a new space that automatically organises all of a user’s apps into one simple, easy-to-navigate view. iOS 14 also brings new ways to discover and use apps with App Clips, powerful updates for staying connected in Messages, greener ways to explore cities with Maps, and enhanced privacy features for even more transparency and control.8