Garmin-Asus Launches Pedestrian-Centric Advanced Android™ Smartphone with Multiple Navigation Modes

The A10 Delivers Professional Pedestrian and In-car Navigation


Singapore/ September 25, 2010  — Garmin-Asus, a co-branded alliance between Garmin® Ltd. (NASDAQ: GRMN), and ASUSTeK® Computer Inc. (TAIEX: 2357), today announced the Singapore launch of the Garmin-Asus A10, a touchscreen smartphone running on the Android platform that boasts Garmin’s professional pedestrian and vehicle navigation. The A10 being sold in Singapore has Android 2.1 and is designed for urban professionals who travel frequently within city environments whether by foot, car or public transport with its top of the line navigation-centric system.

“The A10 is the only smartphone on the market today that not only offers multiple navigation options, but delivers one of the best experiences for pedestrian navigation to today’s urbanite – whether for shopping spree, sightseeing in the city, or just simply getting to your destination comfortably and fast,” said Andy Chen, Regional director of Garmin Asus SEA. “The A10 brings the professional navigation pedigree and power Garmin is renowned for into a sleek and compact form-factor.”

The A10 comes preloaded with the NAVTEQ® map of Singapore and Malaysia. NAVTEQ® is the world leader in premium-quality digital map data and content. Powered by NAVTEQ map data, pedestrian navigation on A10 provides accurate turn-by-turn, step-by-step directions when walking or using public transit. Other NAVTEQ map content on the A10 includes speed limit information to enable warnings of potential speed violations while providing information about maximum speed on a road. In addition, intuitive visual cues such as extended lane information helps guide drivers into the most appropriate lane as they approach complex intersections, avoiding difficult last-minute maneuvers.

“The Garmin-Asus A10 aims to deliver superior navigation experience. NAVTEQ is uniquely positioned to support Garmin-Asus through its high quality map data and innovative map content.” said Ogi Redzic, Vice President, Business Development, APAC, NAVTEQ.

The Only Smartphone to Offer Multiple Navigation Options

The A10 features distinctive pedestrian navigation functionalities and an electronic compass, making it ideal for city navigation. Both car and pedestrian navigation on the A10 does not entail any GPS data charges. The A10 is also preinstalled with the equivalent capabilities of Garmin 1460 PND worth S$499! Detailed maps powered by NAVTEQ are preloaded on the A10 so that users do not have to pay and wait for third party maps to download from a server. This also ensures that users do not lose their turn-by-turn, voice-prompted navigation even if they go out of range on their cell phone coverage. In addition, the A10 features Google Maps™ with Street View which enables users to take a detailed look at their destinations before embarking on navigation with just one click. The smartphone’s Junction View and Lane Guidance features lets users know the exact lanes to turn into at intersections. With its uniquely designed car kit, the A10 is ready for use in an automobile straight out of its packaging. The car kit comprises a powered audio mount that magnifies the volume of the handset’s voice commands. The car mount also automatically switches the A10 to hands-free mode when the phone is docked, and records the final GPS location when the phone is removed, enabling users to home in on their parking locations with ease. With the Fastest Satellite Positioning at 32 seconds^ and seamless integration of navigation features, the A10 boasts an unparalleled in-car experience.

Discovering the Real World: Robust Specifications and Location-based Services

The pocket-sized A10 has a bright 3.2” capacitive multi-touch screen and a 5-megapixel auto-focus camera that automatically geotags images with an exact location reference. A geo-tagged photo can be sent to friends who can then initiate navigation to the location by simply clicking on it. Designed to deliver a rich entertainment and productivity experience on the go, the A10 is equipped with abundant memory – 4GB of internal storage, 512MB of RAM and 512MB of ROM – for work documents, multimedia files and applications. The A10 is fitted with a 1500mAh battery that ensures uninterrupted navigation, outstanding standby and talk times.

A large built-in point of interest (POI) database in the A10 provides real-time information on weather, movie showtimes, restaurant guides and public transportation such as bus and SMRT services. These Connected Services can be accessed instantly via the A10’s ‘click and go’ function.

Connecting to the Virtual World: Comprehensive Online Capabilities

The A10 has everything users need to stay connected to the people important to them and to keep updated on the events in their lives. It integrates Google™ mobile services with one-click access to Google Maps™, Gmail™, YouTube™, Google Talk™, calendar, contacts and Android Market™, where users can find thousands of applications to expand and personalize their phone to fit their individual lifestyles. 510MB of memory is dedicated exclusively to applications making it ample for over 400 applications. The A10 also supports Wi-Fi sharing which enables users to access the Internet anytime, anywhere, through any Wi-Fi capable device. Packed with a comprehensive range of features and with its unique navigational-centric system, the A10 is the ideal smartphone for those who live on-the-go.

The Garmin-Asus A10 will be available from September 25, 2010 at all major telco shops and retailers. Additional information on Garmin-Asus products can be found at

Garmin-Asus A10 Main Specifications:


Networks  HSDPA DL:7.2Mbps UL: 384Kpbs,UMTS 900/ 2100 EDGE/GPRS/GSM 850/900/1800/1900, 
OS  Android 2.1 (Eclair) 
CPU  Qualcomm 7227 600MHz 
Memory  512 MB SDRAM + 512MB ROM, 4GB eMMC Flash 
Connectivity  Bluetooth 2.0+EDR, USB v2.0, WLAN 802.11b+g 
GPS  Qualcomm GPSOne–Gen7 (AGPS supported) 
Display  3.2 HVGA TFT with capacitive touch , 65Kcolors 
Camera  5 megapixel, Auto Focus 
Battery  1500mAh Lithium 
Standby Time  530-660 hours(2G/3G) 
Talking Time  560-710 minutes(2G/3G) 
Expansion Slot  microSD (supports SDHC, up to 32GB) 
Browser  HTTP / Google browser 
Messaging  SMS / MMS / Email / Push email 
Video  Video Playback: MPEG4/H.264/H.263/WMV @ 30fps VGA Video Recording: MPEG4/H.263 @ 30fps QVGA 
Audio  Mp3/mpeg4/wma/aac, aac+, aac+/wav/midi/ogg/3.5mm earphone jack 


Garmin-Asus A10 Car Mount **Features:


?        When the A10 is mounted, the car mount will automatically recharge the phone.

?        It automatically switches the A10 to hands-free mode.

?        A built-in speaker amplifies the volume of calls and of sounds from the handset.

?        When the A10 is dismounted, it will automatically record the final GPS location.

^ Depends on environment and phone usage