GreenHeart™ credentials expanded with the Sony Ericsson Elm mobile phone

• The new GreenHeart™ phone and the first GreenHeart™ accessory –Sony Ericsson Elm and Bluetooth™ Noise Shield Handsfree VH700
• Sony Ericsson builds on its environmental heritage with new commitment to its GreenHeart™ strategy through its accessories portfolio

Sony Ericsson ELM

Singapore, December 14, 2009: Today Sony Ericsson announces the Sony Ericsson Elm phone and the Bluetooth™ Noise Shield Handsfree VH700, the newest additions to the company’s GreenHeart™ portfolio. This mobile phone and accessory provide consumers with an expanded range of products to make an educated green choice without compromising on design or functionality.

“The Sony Ericsson Elm phone offers consumers a green choice without compromising on features or fun. This mobile phone also gives consumers a better voice quality experience, with Noise Shield, Clear Voice and Intelligent Volume Adaptation. It offers an easy-to-use social networking experience featuring the Widget Manager application, which allows users access to their social networking page via the stand-by screen and quickly switch between different social networks,” said Ong Chim Peng, General Manager at Sony Ericsson Singapore.

Sony Ericsson has also announced today its ambition to make all of its accessories 100 per cent GreenHeart™ compliant by 2011.

“Building on the established heritage of our parent companies, we have worked continuously to maintain our leadership position by committing to reduce our own CO2 emissions by 20 per cent and product life cycle CO2 emissions by 15 per cent by 2015,” said Mats Pellbäck Scharp, Environmental Director at Sony Ericsson.

“The Sony Ericsson Elm phone and the VH700 are a testament of our continued commitment to the environment and are part of the ongoing roll-out of our GreenHeart™ strategy announced in June 2009,” continues Mats Pellbäck Scharp.

The Sony Ericsson Elm phone and the VH700 will benefit the environment and help reduce CO2 emissions through the following:
• Recycled plastics
• E-manual in phone
• Free from hazardous chemicals
• Low power consumption charger (EP300 GreenHeart™)
• Walk Mate eco application
• Green calculator
• Minimized packaging
• Condensed user guide (VH700)
• Waterborne paint (VH700)

The Sony Ericsson Elm phone announced today will be shipped with a GreenHeart™ personal handsfree; the Stereo Portable Handsfree HPM-60J, which is a step towards reaching the 100 per cent GreenHeart™ accessory goal.

The Sony Ericsson Elm phone – Designed for life and more
• Quality voice – noise shield, clear voice and intelligent volume adaptation
• Natural fit – human curvature and ergonomic keypad fits in the palm of a hand
• Feel secure – back up your personal information online at
• Social networking the easy way – easily switch to Facebook™, myspace™ and Twitter™
• 5.0 megapixel autofocus camera – snap friends and family and upload images to blogs and websites
• Essential guide – Google™ search and Google™ Maps, Wisepilot™, turn-by-turn navigation with AGPS and 10 days free weather forecast with Accuweather
• Media player – get a rich media experience

The Sony Ericsson Elm phone supports UMTS HSPA 900, 1200 and GSM GPRS/EDGE 850, 900, 1800, 1900. The Sony Ericsson Elm phone will be available in Singapore in the colours Metal Black and Pearly Rose from Q1 2010.

Bluetooth™ Noise Shield Handsfree VH700
• Create your own phone booth
• Dual microphone Noise Shield eliminates background noise
• Hear every word, everywhere with Intelligent Voice adaptation
• Bluetooth™ – wireless freedom
• Wirelessly connect to two phones simultaneously with this clip-on handsfree

Bluetooth™ Noise Shield Handsfree VH700 will be available in Singapore the colours Black, Silver/White, Pink/White and Red/White from Q2 2010.