Is 5.5 inches big enough ? Probably not for some. Joining in the 6 inches club today is the Huawei Ascend Mate 7. Priced at SGD 749, this new flagship model features LTE Cat 6 support for fast download. It’s octo core also scales up performance and saves battery power. On top of that, it has a 360 degree finger print sensor to have an instant single touch fingerprint access to to to the phone.
Huawei today launched Ascend Mate7 at Huawei’s new flagship concept store in Singapore. Boasting a full HD 6-inch screen with FHD display for enhanced entertainment viewing, superior single-touch fingerprint technology and a lightning fast LTE Cat6 octa-core chipset for superior performance – the Ascend Mate7 is well positioned as an entertainment powerhouse. Its compact 7.9mm metallic body has been designed to provide increased comfort and style. Add to that a longer-lasting 4100 mAh battery and EMUI 3.0 and the Ascend Mate7 is set to dial up the mobile experience several notches, successfully delivering Huawei’s promise of bringing the latest technology and creating extraordinary experiences for consumers in Singapore.
“Today marks the arrival of our fastest and most compelling big-screen smartphone experience for consumers. It is a symbol of our relentless commitment to ‘Make it Possible’ for people everywhere to enjoy our premium quality products,” said Zhou Bin, CEO, Huawei Singapore. “The Huawei Ascend Mate7 is well positioned to lead the big-screen pack with smarter performance, impressive power efficiency and outstanding convenience with its superior single-touch fingerprint technology.” said Low Han Thong, Country Head, Huawei Device Singapore.
The Perfect Balance – Smarter Performance, Impressive Power Efficiency Boasting an octa-core architecture, Ascend Mate7 has an intelligent Huawei Kirin 925 processor made up of four large A15 1.8 GHz and four small A7 1.3 GHz chipsets which are activated in different configurations depending on the power needs of a specific application or function so that the device can be smarter with power management. Ascend Mate7 saves up to 50% of the battery by automatically using smaller A7 cores to power standard apps that consumers use at least 80% of the time, and kicks in the larger A15 during high-performance use such as gaming. The processor also automatically activates additional cores when it detects that 85% to 95% of a single core’s processing capability is being used. Featuring the fastest LTE Cat6 connectivity with download speeds of up to 300 Mbps, Ascend Mate7 enables HD movies to be downloaded in less than 30 seconds. Running on a high density 4100 mAh Li-Polymer battery, Ascend Mate7 managed to fit a huge battery in the slim body for more than two days of non-stop normal use. With Huawei’s proprietary power-saving technology, Ascend Mate7 provides three power saving modes – normal, smart, and ultra-power saving.
The Huawei Ascend Mate7, a 6-inch smartphone with instant single-touch fingerprint access that can start the phone instantaneously, putting an end to password fatigue. The 360 degree finger print sensor enables you to use it in any direction. It enables users to unlock the phone at least 80% faster than devices that use a slower sweeping recognition option. Located on the back of the handset and measuring 9.16mm x 9.16mm, the reader supports up to five sets of different fingerprint records which can be allocated to normal and guest modes, so a user can switch modes to enhance protection when securing private folders, applications, or payment information. It has a higher 508PPI ratio for enhanced reader accuracy so there’s no need to swipe repeatedly before being able to unlock the device – even with wet fingers or under light rain conditions. ARM TrustZone also stores encrypted data of the fingerprint within the chipset for better protection by SecureOS, and prevents direct access by third-parties.
Style and Substance A rare find for smartphones of this size, Ascend Mate7 is made up of more than 95% metal and features an interior structure made of a strong aluminum alloy for superior heat reduction. At only 7.9mm slim and weighing 185g, it has an ergonomically curved back for easier operation with just one hand and an ultra-narrow 2.9mm bezel that delivers a compelling screen-to-body ratio of 83%. Ascend Mate7 comes in three chic colors, moonlight silver, obsidian black. With a 6-inch FHD in-cell LTPS display that consumes less power and JDI Nega-NEO technology for an impressive 1500:1 high contrast ratio, Ascend Mate7 delivers incredibly sharp images. It has a 13MP rear-facing camera to capture better party photos in low lighting with Sony’s 4th generation BSI sensor and f/2.0 aperture. In addition, the 5MP front-facing camera adopts the industry-leading 5P non-spherical lens for higher definition and less image distortion.
Ascend Mate7 launches with EMUI 3.0, the new version of Huawei’s intuitive user interface that makes it easier to operate with one hand and features a brand new look across the entire software interface. The new timeline design is used extensively throughout for enhanced consistency and usability across various apps. In addition, it actively addresses daily needs intuitively through practical and visually appealing design details, such as the convergence of key smartphone functions call, contact, and messaging, that can now be easily switched between with a single horizontal swipe.
The recommended retail price of standard Huawei Ascend Mate7 (2GB RAM and 16GB ROM) is S$749. It will be available in more than 30 countries/territories including Singapore, mainland China, Hong Kong, UK, Germany, Italy, France and Spain from Q3 2014, with other markets to follow