M1 and Sony Ericsson today announce the launch of Sony Ericsson Yari™ with PlayNow™ plus, available at all M1 Shops island-wide from this Saturday, November 21, 2009.

PlayNow™ plus is an all-you-can-eat music buffet service with millions of international and regional tracks just waiting to be downloaded from the library.

PlayNow™ plus enables users to create their own profiles, recommend music to their friends, or simply catch up with the latest from the music scene.

Wherever, whenever. With PlayNow™ plus, M1 customers enjoy the freedom to discover, download, play and recommend unlimited music directly from their Sony Ericsson Yari™. The phones are preloaded with 1,000 best-selling international and regional songs for a truly mobile music-on-the-go experience. Still want more? Activate PlayNow™ plus through Yari™ and there’s immediate access to millions of songs. Download as many as you like, as often as you like, whenever you like. All you need to do is to get a Sony Ericsson Yari™ with PlayNow™ plus, and sign up for a Sony Ericsson PlayNow™ plus with Track ID™ from M1 to start downloading!

This services is exclusively available at M1 for SGD 19.26/month (12 month service commitment contract).

And it doesn’t stop there, Sony Ericsson Yari™ and M1 exclusive promotion includes –
·Free 2GB Micro SD card

* 3 FREE games (Select exciting titles from Gameloft such as Guitar Rock Tour 2, Raving Rabbits: TV Party, Spiderman: Toxic City and many more!)
* Plus 5 pre-loaded fun and exciting trial games
* FREE Special Edition Back Cover
* FREE limited edition Fahrenheit EZ-link card and phone pouch*