Sony Mobile today announced at Mobile World Congress 2014 new premium product series additions to build on last year’s success, taking the best Sony technology and content together to create unprecedented, evocative and unique user experiences. Highlights include Xperia Z2, the latest addition to the premium Z series which features a new enhanced video mode that captures and preserves memories in stunningly detailed 4K resolution, and the SmartWear Experience, which includes the SmartBand SWR10, a new user experience based around three core pillar of Lifelogging, “Wearing smart” and “Life tools”, as well as the Lifelog application which allows users to reminisce the past, make the best of the present and plan for the future.

o   Xperia Z2

o   Xperia Z2 Tablet

o   Xperia M2

o   SmartWear Experience – SmartBand SWR10 and new Lifelog application


Product Product Highlights Availability  
Xperia Z2 Xperia Z2 is Sony’s best ever premium waterproof smartphone, offering an innovative experience that captures memories in stunning detail through 4K video shooting and new ways to use the camera with the unique Xperia camera apps. With new enhanced video mode, you can now capture memories in stunning detail in 4K resolution (3840×2160 pixels/30p) at four times the detail of Full HD, delivering the world’s best camera and camcorder in a waterproof smartphone Launch globally from March 2014.  
Xperia Z2 Tablet The Xperia Z2 Tablet features a 10.1-inch Full HD TRILUMINOS Display for mobile that is matched with Sony’s new Live Colour LED technology to make colours more real, natural and true to life. The world’s slimmest (6.4mm) and lightest (426g for Wi-Fi model and 439g for LTE/3G model) waterproof tablet also offers the clearest sound quality with Sony’s Front Surround audio technology for dynamic sound. Launch globally from March 2014.  
Xperia M2 Xperia M2 is the 4G LTE smartphone that offers blockbuster entertainment and flagship experiences at a mid-range price point, including an ultra-fast Qualcomm Snapdragon 400 processor with 1.2 GHz quad-core CPUs and a large 4.8-inch qHD display. Xperia M2 users will have the chance to enjoy the latest and hottest blockbusters from Sony Pictures, such as Captain Philips and White House Down, and also access a catalogue of 25 million songs for free for 30 days through the Music Unlimited Service. Launch globally from April 2014.  
SmartBand SmartBand is the first product encompassing Sony Mobile’s new vision for smart, wearable technology. Together with its innovative core, they extend beyond fitness tracking, to add colourful, fun entertainment experiences to users’ lives. SmartWear Experience is a new user experience built around three core pillars – “Lifelogging”, “Wearing Smart” and “Life tools”. SmartBand SWR10 and Lifelog application will be available worldwide from March 2014.  


By Harry