New Lumia 530 Brings Uncompromised Smartphone Performance at  SGD159
Most Affordable Lumia Available on 23 August 2014

Are you looking for an entry level smartphone that supports Dual SIM 3G cards. The Nokia 530 might be worth consideration. With Windows Phone 8.1 as the operation system, you have access to popular apps like Skype, Office, Viber, Wechat, Instagram, WhatsApp etc. It also comes with additional 15GB of Microsoft OneDrive cloud storage. Most importantly, you do not have to rush for crazy 1 minute sales and it is priced lower at SGD 159.

Lumia 530

Microsoft Devices Group today announced the Lumia 530, the most
affordable Lumia to date, delivering an uncompromised smartphone experience with the latest
Microsoft and Lumia innovations. It is available in Singapore for an estimated retail price of SGD159
from 23 August 2014, Saturday.

Available in Dual SIM 3G variant, Lumia 530 will expand the reach of Windows Phone as the first Lumia
introduced below 200 Singapore Dollars, allowing more people to enjoy innovations and Microsoft
services found in high-end Lumia smartphones. This includes:

 The latest version of Windows Phone 8.1 including one swipe notifications from Action Center, and
the fast Word Flow keyboard;
 A powerful quad-core Qualcomm Snapdragon processor that delivers a fast user experience of
favourite apps, gaming and internet browsing on the 4-inch LCD display;
 Seamless integration with Microsoft services such as Skype and Microsoft Office, available right out
of the box;
 Popular social apps such as Instagram, WhatsApp, Viber and WeChat, plus key gaming apps such as
Asphalt 8, available in the Windows Phone Store;
 The Dual SIM 3G variant for easy switching between two SIM cards, helping people manage their
data costs;
 Smooth performance with signature Lumia apps such as pre-loaded HERE Maps – accessible both
online and offline – which also features turn-by-turn voice guided navigation and also get the latest
apps like FitBit, Uber, BBM, Live Lock Screen BETA and local apps like GrabTaxi, SGtransport, PSI
 Stay fit with the Bing Health & Fitness app and track your progress on calorie intake and workout
trends as well as your basic health parameters whilst choosing from hundreds of workouts and
exercises with step-by-step instructions, look up calorie contents and read up on health information
too; and

 More content and apps with 4GB of on-board memory, expandable with SD cards up to 128GB, and
an additional 15GB of free cloud storage on Microsoft OneDrive that lets people sync, store, access
and share files between Lumia 530 and computers, laptops and tablets.
“We are moving quickly to help more people experience the uncompromised Lumia technologies, third
party apps, and Microsoft services that we deliver on our flagship products,” said Bruce Howe, General
Manager, Microsoft Mobile Devices Sales for Singapore, Malaysia and Brunei. “Lumia 530
underscores our commitment to making affordable smartphones for everyone, and introducing more
people to the best of Microsoft. The very affordable SGD159 price makes the Lumia 530 excellent for
students, first time smartphone users, or anyone who wishes to experience the world of Microsoft cloud
solutions on Windows Phone 8.1.”
The Lumia 530 will be available in Singapore on 23 August 2014, Saturday, at an estimated retail price of
SGD159 at Nokia Stores and Nokia Solution Partners. M1 will also be retailing the device with attractive
data plans.

Tech specs summary:
Lumia 530
Operating System Windows Phone 8.1 with Lumia Cyan
Display 4.0” FWVGA LCD display
Battery Up to 22 days standby, 13 hours 2G talk time. Battery capacity:
Connectivity HSPA+ 21Mbps/5.76Mbps, Wi-Fi (b/g/n), BT 4.0, micro-USB
Processor 1.2GHz quad-core Qualcomm Snapdragon 200
Camera 5MP
Memory 512MB RAM, 4GB eMMC with up to 128GB micro SD card
– Ends –

Lumia 530_1

By Harry