RIM Introduces the New BlackBerry Bold 9780 Smartphone
Waterloo, ON – Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today introduced the
BlackBerry® Bold™ 9780 smartphone – the newest addition to the BlackBerry Bold series of
smartphones. Featuring a premium and iconic design with an incredibly easy-to-use keyboard
and optical trackpad, the BlackBerry Bold 9780 is elegantly styled and packed with advanced
communications and multimedia features. It is also the first BlackBerry Bold smartphone to come
with the new BlackBerry® 6 operating system.
“We are very excited to introduce the BlackBerry Bold 9780 featuring the new BlackBerry 6
operating system,” said Carlo Chiarello, Vice President, Product Management at Research In
Motion. “This new model builds on the highly refined mobile experience that BlackBerry Bold
users already know and love and delivers a wide range of enhancements including a rich new
user interface, a fast and powerful WebKit-based browser, broadly improved communications and
multimedia capabilities, an incredibly useful Universal Search feature and a high quality 5MP
The BlackBerry Bold 9780 is a compact and stylish smartphone that offers a compelling blend of
features, performance and design. It supports 3G networks around the world, includes Wi-Fi®
with support for carrier supported Wi-Fi calling (UMA where available) and GPS for locationbased
applications and geo-tagging. It comes with a 5 MP camera with a full complement of highend
features including continuous auto focus, scene modes, image stabilization, flash and video
recording. The BlackBerry Bold 9780 also includes 512 MB Flash memory and an expandable
memory card slot that supports up to 32 GB of additional storage.
BlackBerry 6 is a new operating system that retains the familiar and trusted features that
distinguish the BlackBerry brand while delivering a fresh, approachable and engaging experience
that’s powerful and easy to use. It integrates a new and rich WebKit-based browser that renders
HTML web pages quickly and beautifully for a great browsing experience. The browser offers fluid
navigation using the handset’s optical trackpad, includes tabs for accessing multiple sites
simultaneously and provides a zoom feature that can intelligently auto-wrap text in a column while
maintaining the placement of a page’s key elements for easier viewing.
Additional features of BlackBerry 6 include expanded messaging capabilities with intuitive
features to simplify the management of social networking and RSS feeds (Social Feeds), and
integrated access to BBM™ (BlackBerry® Messenger), Facebook®, Twitter™, MySpace™ and
various instant messaging applications on the BlackBerry Bold 9780 smartphone. Its enhanced
multimedia experience rivals the best in the industry and includes a dedicated YouTube app. It
also features redesigned Music and Pictures applications and a new universal search feature that
allows users to more effectively search for content on the smartphone as well as extend their
search to the Internet or to discover applications on BlackBerry® App World™.
The BlackBerry Bold 9780 smartphone will be available from various carriers around the world
beginning in November. For more information, please visit www.blackberry.com/bold.