Sony Ericsson introduces Xperia ray, Xperia active, TXT and Smart Extras at Press event held at Press Event held on 22 Jun 2011
Bluetooth 22 Jun 2011

Sony Ericsson held it’s Global Media Conference in conjuction with CommunicAsia 2011 in Singapore today. While most anticipated a dual core processor phone, the announcement turns up to be something quite different.


Instead, Sony Ericsson announced new Xperia™ Android smartphones and Smart Extras™, broadening its portfolio in conjunction with CommunicAsia 2011 in Singapore. The new additions, which will all be available globally in selected markets from Q3 2011, include:

· The Xperia™ ray, which combines a slim 9.4mm form factor with a high quality aluminium frame and a 3.3” screen, delivers stunning visual clarity on a powerful 1Ghz processor and Sony technology including Reality Display with Mobile BRAVIA® engine.

· A compact smartphone for users with an active lifestyle, the Xperia™ active phone packs Reality Display with Mobile BRAVIA® Engine, a 5mp camera, and a powerful 1Ghz processor. Xperia™ active is also dust proof and water resistant and uniquely incorporates wet finger tracking.

· A new entertaining messaging phone, the Sony Ericsson txt features a full view QWERTY keyboard and SMS shortcut key. The “friends” app lets users see Facebook™ and Twitter™ updates at a glance from their top five friends.

· Smart Extras™: LiveDock™ enables users to connect their phones to a docking station, easily launching Android apps and charging their phones at the same time. LiveSound™ headphones allow consumers to remotely access applications from the phone through LiveKey™ control, in a stylish, tangle-free design.

Sony Ericsson also announce the availability of the Xperia™ PLAY in more APAC markets, namely Indonesia, Malaysia and Thailand. The world’s first PlayStation® certified smartphone is currently available in Australia, India and Singapore. More than 100 titles are now confirmed for the Xperia™ PLAY.

In the next few pages, we will take a look at the the products launch presentation.