Sony Mobile Communications (“Sony Mobile”) today announced a brand new range of Xperia smartphones – the company’s next flagship range called the “Xperia X” series. The Xperia X series embodies Sony Mobile’s new brand vision for the future of communications by introducing advanced layers of intelligent technologies across the popular and acclaimed Xperia features: camera, battery and design.
With a fresh new look, improved camera technology, UX and smart battery management system, the Xperia X series offers a range of choices to make every day smarter and simpler for consumers. The Xperia X series includes a comprehensive range of smartphones from the premium smartphone (Xperia X) featuring an intelligent camera with quicker response times and Predictive Hybrid Autofocus, the enhanced super mid-range smartphone (Xperia XA) with stunning bezel-less display and perfect fit design, to the edgy smartphone selfie camera masterpiece (Xperia XA Ultra).

“As smartphones become more integral in users’ life, we have refined the Xperia X series with cutting-edge technologies to empower users to do more and live more meaningfully than before. Sony Mobile recognises that the everyday user expects
quality camera performance, smart battery management and stylish aesthetics from their smartphones today, and we are committed to constantly innovate to achieve these standards”, said Vincent Yip, Director, Market Head, Sony Mobile Communications, Singapore.
Sony Mobile’s new premium smartphone Xperia X delivers the world’s best autofocus on a moving object with Predictive Hybrid Autofocus and features the world’s most stable video capture

Always one step ahead, top-line smartphone Xperia X’s camera has the world’s best autofocus on a moving object1 with Sony’s advanced state-of-the-art camera technology, Predictive Hybrid Autofocus. This feature enables a user to focus on an object, intelligently track and predict its movement to ensure crystal clear shots. The 23MP rear camera also features SteadyShot™ video stabilisation, renowned to be the world’s most stable video capture, for smooth videos free of “shaky cam” effects2. Not only does the camera give you blur-free shots, it is also equipped with intuitive camera features such as Quick Startup – the super-fast quick launch from standby at the touch of a button to capture the perfect shot on-demand in less than 0.6 seconds3.

From still pictures to high-resolution videos, Sony’s unique X-Reality for mobile engine optimises colours, sharpness and contrast, as well as reduces noise – bringing your favourite moments to Full High Definition (HD) quality. In addition, the 13MP front camera delivers images with amazing clarity, leveraging Sony’s renowned low-light sensors (ISO6400).
Featuring a seamless metal back and curved glass edges around its 5” display, Xperia X fits beautifully in the curvature of your hand. The comfortable fit and usability of the smartphone is exemplified by the integration of the fingerprint sensor on the power button which intuitively enables instant access to wake your device.

Advanced features require the battery stamina to match, and Xperia X incorporates Sony’s smart battery management to deliver up to two-day battery life4. The technology will keep your phone running for a longer usage period from a single charge, and also delivers up to two times battery lifespan using ground-breaking Qnovo Adaptive Charging which maintains battery health in the long run5.

Xperia X is enabled with Qualcomm® Quick Charge™ 2.0 and with a certified Quick Charge 2.0 charger, you can get 5.5 hours’ usage with 10 minutes of charging. The smartphone has a 64GB internal memory and also supports 200GB expandable storage.

Super mid-range smartphone Xperia XA features innovative technologies and a sophisticated bezel-less design
Xperia XA is designed to harmoniously fit your lifestyle, yet captivate with its full-width display. The smartphone features a distinctive and elegantly integrated edge-to-edge display that stretches across the full width of the device’s 5” display. The design of the super mid-range smartphone’s curved glass display seamlessly meets the rounded frame to please the eye. Xperia XA’s stunning borderless display is maximised, without having to make the smartphone bigger, making Xperia XA the world’s narrowest 5” smartphone6 with a width of 66.8mm. Now you can enjoy an endless world of entertainment that is a pleasure to hold.

Quality camera performance is also extended to the mid-range Xperia XA’s 13 MP rear camera. With Xperia XA’s 0.15 second Hybrid Autofocus and wide focal coverage, you can touch anywhere on the screen to quickly focus on the object or subject. When you want to capture a memorable moment, quick launch enables you to go from standby to capture in less than 0.7 seconds7 – blink and you won’t miss the perfect shot. Xperia XA also has an 8MP front camera with low-light capability so you get clear, sharp shots in low-light situations.
Additionally, the super mid-range Xperia XA is equipped with the same smart battery management system, Qnovo Adaptive Charging technology, as Xperia X.

Xperia XA Ultra embraces the selfie generation with the world’s most advanced selfie camera that boosts super low-light capabilities for any situation

Xperia XA Ultra boasts the world’s most advanced smartphone selfie camera8 with a 16MP front-facing camera and Sony’s renowned low-light sensors to capture impressive, more natural-looking images during the day and night. Sony camera technology used in Xperia XA Ultra helps you achieve sharp, bright, blur-free shots, with a smart selfie flash to naturally illuminate your face for night-scene selfies. The camera function also features Optical Image Stabilisation to counter unsteadiness for both photos and videos. Taking a selfie is further simplified with the Hand Shutter feature – just raise a hand to activate the shutter timer so you have sufficient time to make the perfect pout and strike a pose. Capturing splendid spontaneous images is also possible with the super-fast 21.5MP main camera and Hybrid Autofocus feature, which freezes the action into a bright and clear frame while the smartphone’s quick launch camera feature also enables you to go from standby to capture in a fraction of a second.

Made to fit seamlessly in your hand, the infinity-feel borderless 6” Full HD display with curved glass is encased by a metal surround. Despite the large screen, its super slim design and One-handed Operation Mode means you can use it comfortably in one hand. In fact, Xperia XA Ultra is the world’s narrowest 6” smartphone9 with a width of 79mm.

Although Xperia XA Ultra has an enlarged display, the battery shelf life is not compromised. You still get up to two-day battery life10 from a single charge, leaving you more time to chat, snap and watch. Need a quick battery top-up? Use Quick Charger UCH1211 and get 5.5 hours of battery life in just 10 minutes. Furthermore, the lifetime of your battery is extended over time with compatible Qnovo Adaptive Charging technology.

Each X series smartphone integrates a refreshing look and feel with a continuous colour surround and is available in dual-SIM variants
Xperia X and Xperia XA are available in four colours in Graphite Black and White as well as trendy metallic hues Lime Gold and Rose Gold. Xperia XA Ultra is available in Graphite Black, White, and stunning Lime Gold. All smartphones will be available in dual-SIM variants12.
The Xperia X series smartphones will be available island-wide – at Sony Stores, Sony Centres, local telcos and authorised retailers. Xperia X will be retailing at a RRP of S$848, Xperia XA at a RRP of S$498, and the RRP of Xperia XA Ultra will be announced at a later date. Pre-orders for Xperia X and Xperia XA starts from 6th to 17th June 2016. For more information: