Subscription radio goes on Subscription TV
StarHub TV to carry RediGold from 15 November
Singapore, 10 November 2011 – For the first time in Singapore, a subscription radio station will be available on a subscription TV platform! On 15 November, RediGold – Rediffusion’s top radio station, will be launched on StarHub TV Channel 890, in a tie-up by StarHub and Rediffusion to enhance their reach to the increasing senior population in Singapore.
RediGold is a knowledge-based cultural radio station dedicated to bringing seniors quality infotainment in Mandarin, Hokkien, Teochew, Cantonese and Hakka for 18 hours daily, from 6am to 12am. Since the 1940s, RediGold has touched the lives of many Singaporeans with the classic stories as told by the legendary storyteller Lei Dai Sor, Ng Chia Keng and Ong Toh. A considerable group of Singapore consumers will be able to reminisce with the nostalgic songs of the yesteryears. In addition to the iconic radio dramasand one-man story narrations, RediGold also offers‘live’ talkshows, news and weather updates.
“StarHub has always placed much emphasis in innovations in our constant pursuit to delight our customers. We are proud to be the first operator in Singapore tooffer a radio station to pay TV customers, and the selection of RediGold was a natural choice as there is already quality assurance and a loyal following. RediGold will also enable us to better serve the needs of the senior population, which is a growingmarket,” said Iris Wee, StarHub’s Vice President of Home Solutions & Content.
“We are delighted to be on StarHub TV. Rediffusion has been providing infotainment to Singapore’s homes for over 60 years and will continue to serve our seniors for many more years to come. Our partnership with StarHub will allow many more homes to enjoy a unique and distinctive listening pleasure brought to you by Rediffusion,” said Leong Kwok Seng, CEO of Rediffusion.
RediGold is available for subscription on all StarHub TV set-top boxes, including the digital set-top box. Those using any of StarHub’s two-way boxes– HubStation, HubStation HD or HD interactive set-top box, can enjoy an additional “Radio On Demand” feature that will enable them to access selected content anytime. StarHub TV customers can subscribe to RediGold for just $6.42 (including GST) monthly. Those who subscribe to the new channel before 31 December 2011 will enjoy a 50 per cent discount off RediGold for the first three months.