Sony Ericsson Xperia X10 goes on sale from 3 Apr in Singapore exclusive to Singtel

Sony Ericsson XPERIA(tm) X10 introduces an open and
integrated world of social media, communication and entertainment

* SingTel customers will be the first in Singapore to own the
XPERIA(tm) X10 from Saturday, April 3 2010.

* XPERIA(tm) X10 is the flagship phone in a family of
Android-based phones coming to market during the first half of 2010.

* New UX (user experience) Android-based platform, lets
consumers organise everything and discover more with the most open,
human and intuitive user experience yet.

* For the first time, SingTel’s award-winning music service,
AMPed is available on an Android device.

* Free viewing of four channels from MobileTV’s Entertainment
Pack, including Channel 8 Prime Time and KBS World.

Sony Ericsson will launch the XPERIA(tm) X10 to SingTel customers on
Saturday, April 3, 2010. The breakthrough device is the first phone in
Sony Ericsson’s family of phones to feature an Android-based platform,
delivering a consistent user experience where communication truly
becomes entertainment. Building on Sony Ericsson’s entertainment
heritage and combining rich graphics with intelligence capabilities, the
XPERIA(tm) X10 introduces a new user experience (UX) platform that
will evolve across the product portfolio and expand over time
continuously introducing new features and capabilities.

Introducing signature applications like Mediascape and Timescape(tm),
the XPERIA(tm) X10 lets consumers organise everything in their phone in
an intuitive way:

* Sony Ericsson Timescape(tm) manages all your communication
with one person in one place. Browse through your conversations the
bright way to check out your Facebook(tm), Twitter(tm), photos, emails,
and texts all in one go

* Sony Ericsson Mediascape is the smart way to get all the
music, photos and videos you want from your favourite friends and
artists. It accesses content from everywhere – your phone, YouTube(tm),
PlayNow(tm) – and presents everything for you

Colours: The XPERIA(tm) X10 will be available in Singapore in
the colours Sensuous Black and Luster White.

Pricing and availability details:

SingTel customers will be among the first to own the XPERIA(tm) X10 from
April 3, Saturday 2010 from S$388, on a 2-year 3G Flexi AMPed plan.
Customers can enjoy free incoming calls, up to 100 minutes of outgoing
talktime and 12GB of free local data, with data capped at S$30 per
month. Bundled for free is the AMPed music service, www.singtelamped.com
where customers get unlimited song
downloads and latest entertainment news at no data charges, exclusive
content and music showcase invites.

Customers on SingTel’s other free incoming calls plans (excluding 3G
Flexi plans) who sign up for SingTel AMPed will enjoy an additional $50
discount. The recommended retail price is S$1,088 without contract.

To purchase XPERIA(tm) X10, visit any SingTel retail store or SingTel
Exclusive Retailers, and SingTel’s online store, www.singtelshop.com

The XPERIA(tm) X10 is also available at Sony Ericsson concept stores and
Sony Style at a recommended retail price of S$1,088 without contract.

See video

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