ASUS launches Eee Pad Transformer and goes on sale tomorrow at SGD 699

ASUS Eee Pad Transformer redefines mobile computing for tech-savvy consumersDesigned for performance and style, the Transformer brings the perfect tablet solution to South-east Asia

Singapore, 29 April 2011 – Blazing a trail of rave reviews and sell-out pre-orders in UK and the USA, the highly-anticipated Eee Pad Transformer is finally available in Singapore. Starting 3 May, savvy mobile professionals and fashion trend-setters here will be the first in South-east Asia to own a new milestone for the Android market – a “next-generation” tablet designed to give the perfect experience for tablet and notebook lovers alike.

The leading industry player who shook the world with its revolutionary Eee PC concept, ASUS has designed the Eee Pad Transformer to provide the most personal and seamless cloud computing experience. Consumers will delight in using its uniquely designed full-sized QWERTY keyboard docking station, which offers two USB slots, SD card reader, and extends the battery life up to 16 hours. Positioned as a highly versatile mobile solution for entertainment, social communication and mobile productivity, pre-order sales opened on 18 April. Consumers snapped up all 100 pre-order units within three hours, with 3 units sold in every 5 minutes.

ASUS, Mr, Bernard Wen, Business Operation Manager, said today at a media launch, “As we see heightened consumer demand and interest in tablets, and a slew of offerings available, the race is on for a game-changer. A device that provides seamless functionality and anticipates your needs – perfect for those who want to stay connected and fuss-free. We believe that the Eee Pad Transformer will inspire new possibilities to the way consumers use mobile devices, beyond tablets, for work and play.”

Power-packed entertainment on-the-go
A true entertainment device, the Eee Pad Transformer provides a cinematic experience wherever you are. Powered by the NVIDIA® Tegra™ 2 dual-core processor, it allows browsing at lightning fast speeds giving users a quicker response time and better performance. Its IPS panel, made from a durable, scratch-resistant glass that is viewable at angles of up to 178 degrees, and producers a crisper and more accurate colour range by up to 50% compared to other tablets in the market. The built-in SRS Sound technology provides users with a 3D stereo audio experience with maximum bass response and a wide sound field from its discrete speakers housed in the 12.98mm thick frame that weighs only 680g. The Transformer comes with a 5MP rear and 1.2MP front facing camera that can shoot and record videos which can be played back in video on HDTVs via a mini HDMI output port.

A pad or a notebook – you make the call

Setting the stage for a new generation of tablets, the Eee Pad Transformer comes with an optional QWERTY keyboard docking station along with unique Android Function keys, transforming the pad into a full-fledged notebook. Preloaded on the Transformer is Polaris® Office® 3.0, a professional Mobile Office Solution which enables users to edit various types of office documents including documents (.doc), spreadsheets (.xls) and presentation (.ppt) files, turning the Transformer into a mobile warrior at work. The Transformer turns into a versatile media hub with a touchpad, 3.5mm audio jack, two USB ports as well as a built-in SD Card reader for easy file sharing and storage expandability. The docking station also extends the otherwise 9.5 hours* of battery life to 16 hours*.

Android 3.0 Honeycomb OS with ASUS Waveshare UI

Google’s Android Honeycomb is a revolutionary operating system specially designed and optimized for tablets which enables users a full web experience for on-the-go web browsing, communicating and casual computing. Supporting Adobe® Flash® 10.2**, users await stunning and rich entertainment experiences. The convenient ASUS launcher makes launching software, managing content, accessing online services and connecting devices easy at a tap of a finger. Together with the ASUS’ Waveshare Interface, the Transformer hosts a variety of unique applications such as MyNet, MyLibrary, MyCloud, and more. MyNet wirelessly steams digital media within home network devices so HD videos or music can be played on such devices such as a HDTV, or desktop PCs from the Eee Pad Transformer. MyLibrary is a one-stop solution to browsing the profiles of downloaded books, magazines and newspapers. MyCloud provides easy access to digital content such as music, videos and files from the cloud anywhere, anytime. Users can also use MyCloud to remotely access and control any PC or Mac system, applications and files, extending the versatility of the Eee Pad Transformer experience.

*9.5 and 16 hour battery life estimated under certain conditions.
**Adobe® Flash® 10.2 support requires an upgrade available online.
Eee Pad Transformer EP101 (TF101-16) specifications: CPU: Nvidia Tegra TM 2 Dual-Core ARM Cortex A9 (1.0GHz)
OS: Android Honeycomb 3.0
Display:10.1” WXGA (1280×800) IPS with capacitive touch
Graphics:ULP GeForce GPU
Memory & Storage:1GB LPDDR2 (667MHz) + 16GB eMMC Flash + ASUS WebStorage
Connectivity:802.11b/g/n Wi-Fi & Bluetooth 2.1 + EDR
Camera: 1.2 Mega pixels (Front); 5 Mega Pixels Auto-Focus (Back)
Pad Interface:1x Mini HDMI, 1x MicroSD Expansion Slot, 1x Audio jack, 1x Docking/Charging Connector Port
Docking Interface:2x USB, 1x SD Card Reader, 1x Charging Connector Port
Audio: Hi-Definition Audio CODEC, Stereo speaker, Microphone
Video:1080p HD Video playback
Battery lifeUp to 16 hours* (With docking station)
Features: Built-in GPS
Warranty: 1 year international warranty (Eee Pad)
6-months international warranty (Docking station)
Launch Retail Price16GB WiFi only: SGD$799 (Eee Pad + Docking station)
16GB WiFi only: SGD$699 (Eee Pad)
Usual Price16GB WiFi only: SGD$898 (Eee Pad + Docking station)

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