ASUS PadFone goes on sale for SGD 800 without contract from 2 June; PadFone station at SGD 328; also available with Starhub contract

SINGAPORE, 24 MAY 2012 — ASUS, a global leader in the new digital era, today announces that its eagerly anticipated PadFone™ and PadFone™ Station will be ready for exclusive retail at StarHub from 2 June. These two devices are expertly designed to offer a completely new mobile experience. Alone, the PadFone™ is a fully featured Android™ Ice Cream Sandwich smartphone with a 4.3” screen, but when connected to the PadFone Station, it transforms into a 10.1” Android™ ICS tablet with up to 64 hours battery life.

“As Android smartphones and tablets are kicking up a storm in Singapore, we are very excited to partner ASUS to bring the PadFone, a cleverly designed phone-tablet hybrid device, exclusively to StarHub’s customers,” said Mr Chan Kin Hung, StarHub’s Head of Marketing and Products. “With easy access to more than 450,000 Google Play apps, 32 StarHub TV on Mobile channels, and the World Wide Web, the PadFone allows our customers to work hard and play hard, redefining on-the-go entertainment and productivity.”

“Offering road warriors the best of both worlds in productivity and entertainment on a single mobile device with a single mobile service subscription, the standalone 4.3-inch smartphone seamlessly morphs into a fully-functional 10.1-inch tablet complete with a full-sized keyboard perfect for reading and responding to emails on the move. When docked, it boasts a battery life of up to a whopping 102 hours,” added Mr Chan. “Paired with StarHub’s advanced nationwide mobile broadband network, no-bill-shock mobile data plans and 32 Mobile TV channels, the PadFone is truly a road warrior’s best friend.”

ASUS PARTNERS STARHUB TO EXPAND NEW MOBILE HORIZONS WITH THE PADFONE™ AND PADFONE™ STATION IN SINGAPORE

Highly anticipated Android ICS smartphone and tablet dock combination
will be ready for exclusive retail at StarHub from 2 June!

SINGAPORE, 24 MAY 2012 — ASUS, a global leader in the new digital era, today announces that its eagerly anticipated PadFone™ and PadFone™ Station will be ready for exclusive retail at StarHub from 2 June. These two devices are expertly designed to offer a completely new mobile experience. Alone, the PadFone™ is a fully featured Android™ Ice Cream Sandwich smartphone with a 4.3” screen, but when connected to the PadFone Station, it transforms into a 10.1” Android™ ICS tablet with up to 64 hours battery life.

“As Android smartphones and tablets are kicking up a storm in Singapore, we are very excited to partner ASUS to bring the PadFone, a cleverly designed phone-tablet hybrid device, exclusively to StarHub’s customers,” said Mr Chan Kin Hung, StarHub’s Head of Marketing and Products. “With easy access to more than 450,000 Google Play apps, 32 StarHub TV on Mobile channels, and the World Wide Web, the PadFone allows our customers to work hard and play hard, redefining on-the-go entertainment and productivity.”

“Offering road warriors the best of both worlds in productivity and entertainment on a single mobile device with a single mobile service subscription, the standalone 4.3-inch smartphone seamlessly morphs into a fully-functional 10.1-inch tablet complete with a full-sized keyboard perfect for reading and responding to emails on the move. When docked, it boasts a battery life of up to a whopping 102 hours,” added Mr Chan. “Paired with StarHub’s advanced nationwide mobile broadband network, no-bill-shock mobile data plans and 32 Mobile TV channels, the PadFone is truly a road warrior’s best friend.”

Enjoy More

Key to the ASUS PadFone™’s supreme versatility is the unique Dynamic Display technology which allows a seamless transition between standalone and docked modes, where the majority of applications are automatically enhanced with their display layouts adjusted to suit the screen you’re using. A great example of DynamicDisplay in use is the email app. You can connect PadFone™ to the PadFone™ Station while halfway through typing and email, the app will automatically adjust to take advantage of the PadFone™ Station’s 10.1” 1280 x 800 screen by displaying more information such as the list of emails in your inbox with a full view of an open email. The intelligent DynamicDisplay technology will also ensure that the app remembers where you stopped so that you can immediately continue playing that new game without having to start all over again when switching from PadFone™ to PadFone™ Station and vice versa.

Achieve More

The PadFone™ provides all of the PadFone™ Station’s processing power and storage when the two are docked. So no matter which device you used last, all your photos, documents, and games are kept up to date and available whenever you need them. Now you can continue right where you left off working when moving from pad to phone without having to start all over. Better still, the PadFone™ Station charges the PadFone™ for up to 64 hours of extended usage.

Save More

When docked, the PadFone™ Station uses the PadFone™’s 3G connection for internet access, so you only need one data plan for two devices. That translates into large savings every year! 

Super Performance

With a crystal clear Super AMOLED qHD display and powerful dual-core 1.5GHz Qualcomm Snapdragon S4 processor, the ASUS PadFone™ is perfectly suited to the most demanding usage. Its 8-megapixel digital camera with Fuji image processor, F2.2 aperture and 5-element lens offers best-in-class performance too for shooting under low light and various adverse conditions, while renowned ASUS SonicMaster technology provides outstanding audio through the PadFone™ Station’s built-in high-quality speakers.

Unique and innovative accessories

An optional Bluetooth stylus headset is both a headset and a stylus – you can use it to draw and write effortlessly and, when a call comes in while the PadFone™ is docked, pick up the calls with ease. The PadFone™ Station comes with its own keyboard dock – PadFone™ Station Dock to meet the needs of more demanding users. To maximize productivity, the Station Dock keyboard accessory also houses its own battery that charges PadFone™ for up to 102 hours of use and comes with additional USB ports and card reader. A sleeve is not just a cover to us. We’ve designed it to include a SIM card slot for frequent travelers, and added a cleaning cloth which is cleverly hidden in the sleeve. Nothing is left to chance, so we fashioned the brand tag to double as a stylus headset combo holder. 

Availability

ASUS PadFone will be available at $800 without contract. Customers who want the PadFone Station can simply top up $328. Other accessories such as the PadFone Station Dock and the PadFone Stylus Headset will be priced at $228 and $128 respectively. The PadFone and its accessories will be available at all StarHub Shops and authorised dealers from 2 June 2012. StarHub customers who pre-order the PadFone together with the PadFone Station between 25 May and 31 May 2012, will receive the PadFone Station Dock and the PadFone Stylus Headset for free. To place a pre-order, visit www.starhub.com/padfone.

For more information, please visit http://asus.com/mobile/padfone or check out the latest PadFone™ video at http://goo.gl/leZNT.

PRODUCT SPECIFICATIONS

PadFone™ Specification*

PadFone™ Station Specification*

*All specifications are subject to change without notice and may differ from country to country. Battery life is based on 2G network usage. Actual performance may vary depending on applications, usage, environment and other factors. Content and product availability varies by country and coverage areas, and is subject to change. Brand and product names mentioned are trademarks of their respective companies.