CEE 2026 at Suntec Singapore Convention & Exhibition Centre once again showed just how intense Singapore’s telecom and broadband market has become. Walking around the show floor this year, one thing became very obvious — the telco price war is far from over. In fact, it may be even more aggressive than previous years. In fact, compared to last month’s Smarthome show, this CEE 2006 seems to have more price cut among major telcos.
Watch our walkthrough of the CEE 2026 @ SUNTEC below , If you can watch it, click this link. Remember to subscribe to the channel.
The annual tech show featured major players like Singtel, Simba, StarHub,GOMO, Eight, and CMLink. Promotions were apparent and lucky draws drew in crowds trying their luck.
4th telco SIMBA has been around for 6 years and has caused the 3 other telcos to slash their profits to match what SIMBA has to offer. Today at CEE 2026, visitors were seeing 5G plans offering hundreds of gigabytes of data, roaming bundles, and even unlimited usage at prices starting below S$10 monthly for promotional periods. Some have
CMLink was pushing a S$5.05monthly plan with roaming for China and Hong Kong. It comes with 6 mths promotion offer with price slash by 50% to $5.05 a month that gives you 500 GB local data, 3 GB CN/HK Roam, 12 GB APAC 12 Roam, 30 GB Int Roam (365 days), 300 mins ,300 IDD and 100 SMS. (for new and non ST port-in).
The fibre broadband market has become equally competitive. Just a few years ago, 1Gbps fibre plans in Singapore were often priced well above S$40 per month. At CEE 2026 and in the wider market, 10Gbps fibre broadband plans are now appearing at below S$30 monthly, something almost unheard of previously. Gomo on the other hand slashed it’s price for it’s Fibre Broadband to $25.49 per 30 days from $29.99 with the condition (you have an active GOMO 5G+ mobile plan under the same NRIC/account. the $25.49 is 15% discount of S$29.99, cheapest GOMO 5G+ plan is S$18.33/mth)
While price war is good for consumers, it is bad for the telcos as profit margin shrnk. ARPU is droppiing so much that some of these telcos need to do something abt it to differentiate in it’s price structure and services to win over customers.
I am sure, this price war will continue for another few years to come. I am sure consumers now wonder why they were paying so much more for basic services that can be price so low. Basic users do not need 5G high speed reaching 1 Gbps nor Fibre Broadband at 10 Gbps. Bundling of services may work but giving more and more data and roll over is definitely not the way to go.
