According to WSJ, Google Inc is planning to open an online store to sell tablet PCs directly to consumers. It is said that the online store would offer tablets from Samsung and Asus powered by Android.

A few years ago, Google sold the Nexus phone online direct to consumers but shut it down after 4 months. Google probably wasn’t ready to handle retail issues that they are not familiar with at that time.

Google may co-brand some of the tablets sold through the store and has considered subsidising the cost of future tablets to make them more competitive with the Kindle Fire, according to the Journal report. It is unclear when Google plans to open the store.