HTC launches HTC One X and HTC One V at Marina Bay Sands Singapore
HTC ONE SERIES UNVEILED IN SOUTH ASIA
HTC One™ Highlighted by an Amazing Camera, Authentic Sound Experience and
Innovative Media Link HD Display
Unprecedented momentum for HTC One series – available beginning in April with broad
global availability through more than 130 mobile operators and distributors
SINGAPORE – March 30, 2012 – HTC, a global designer of smartphones, today unveiled its new
HTC One series of smartphones that represent its most premium mobile experience with a new
level of iconic design, consisting of an amazing camera, authentic sound and state-of-the-art
Media Link HD Display.
Video 1 – Presentation part 1 of 2
“One of the key objectives for the HTC One series, was to enable the user to remember their
best moments in life easily, whether it be capturing a photo or listening to a song, so it was
crucial for us to improve these emotional experiences with an amazing camera and authentic
sound experience,” said Lennard Hoornik, President of HTC South Asia Pacific. “We are very
focused on creating an invaluable camera and audio experience that is user-friendly, so
customers will love using it and we believe that the HTC One series will deliver this like never
With HTC’s most premium experience, the HTC One series integrates Android 4.0 (ICS) with HTC
Sense™ 4, the new version of HTC’s branded user experience that is introducing HTC
ImageSense™, a new suite of camera and imaging features that set HTC One apart from other
phones. HTC Sense 4 also includes broad enhancements to audio quality and simplifies how
people listen to music on their phone.
With ImageSense HTC One rivals traditional digital cameras with improvements to every part of
the camera, including the lens, the sensor, the software, and even integrating a new custom HTC
ImageChip. These enhancements combine to deliver our fastest image capture, best image
quality under adverse conditions and easiest interface that enables quick access to capturing
stills and videos with side-by-side photo and video capture buttons.
. Superfast Capture – HTC One dramatically reduces the time it takes to capture those key
moments. In just 0.7 seconds you’re able to take a shot, and with a new superfast 0.2-
seconds autofocus, continue to take nearly unlimited continuous shots simply by
holding the shutter button.
. Good photos in adverse conditions – HTC One delivers dramatic enhancements in image
capture quality even in adverse conditions such as low light, no light or with bright
backlighting. The f/2.0 lens on the HTC One X offers best-in-class performance,
capturing 40 percent more light than the f/2.4 lenses available on other high-end
phones. HTC One also includes HDR, a market-leading technology, for taking great
photos even when there are varying levels of brightness.
. Video Pic (Concurrent Video/Still Capture) – With Video Pic you capture a photo and
shoot video at the same time. Now, while you’re shooting HD video, all you have to do
is tap the shutter button and it snaps a high-resolution still photo while the video
continues to shoot. You are also able to capture a photo frame from a previously
. Dropbox integrated with HTC Sense – HTC One gives you an easy way to save and share
your photos and videos. HTC has integrated Dropbox into HTC Sense 4 enabling HTC One
customers to get 25 gigabytes of free Dropbox space for two years. That’s enough to
keep more than 10,000 high-quality photos. Dropbox is also integrated throughout HTC
Sense 4, so it’s easy to edit, save and share your documents and other kinds of files.
. Sharing your photos and more – HTC One gives you a new way to share your photos and
videos. When you plug in HTC’s wireless Media Link HD* accessory into your TV’s HDMI
port, you can easily share your photos, videos, or anything else on your phone with your
friends, family or colleagues regardless of the television’s brand as long as it has HDMI.