LG Optimus Black

Available for the first time in the mobile market, the LG Optimus Black’s NOVA display is designed to be the brightest, clearest and most readable mobile screen with 700 nits[1] of brightness for optimal visibility. The LG Optimus Black provides users with an easier and more natural experience when browsing the web, reading emails, and writing documents with higher levels of brightness and pure white tones that deliver true black and white colors for ideal handset viewing. NOVA technology featured on the LG Optimus Black enables users to maintain visibility whether indoors or outdoors under strong sunlight.

In addition to greater luminosity, the NOVA display on the LG Optimus Black also radically reduces power consumption by 50 percent during general indoor use compared to a conventional LCD. Similarly, AMOLED screens consume twice as much power as NOVA screens to display a full white screen; the most frequently used color scheme for web browsing. Combined with the 1500 mAh battery of the LG Optimus Black, users will have enough power for their daily needs, even at maximum brightness settings.

Users will never be out of style with the LG Optimus Black’s ultra slim 9.2 mm design. Making a strong visual statement, the LG Optimus Black weighs only 109g and offers sleek lines and smooth edges that improve handheld grip. Tapering down to the world’s thinnest smartphone profile of 6.0 mm, LG Optimus Black’s subtle back arch helps to create the illusion of even greater slimness and increase the chic factor. Unique to the LG Optimus Black, the flush and flawless finish of the front display is achieved by innovatively hiding the Invisible Receiver behind the edges of the phone.

“We are excited to introduce the stylish new LG Optimus Black which will cater to fashion and design-conscious consumers,” said Mr James Park, Managing Director of LG Electronics Singapore. “The LG Optimus Black with the world’s brightest screen and the world’s slimmest design in an attractive and smart package is reflective of LG’s technological advancements in display and design.”

The LG Optimus Black also offers a set of smarter features designed for easy and faster access to important apps and content. Optimus UI 2.0 lets users directly access messages, emails and missed calls from the locked screen with just one single finger tap. The Gesture UI offers more intuitive commands, including lifting, shaking and tapping, for taking calls, entering camera mode, or enjoying music. The LG Optimus Black also introduces the world’s first Wi-Fi Direct™[2] for quick and high-quality data transfer between mobile devices and adopts the world’s first 2MP front-facing camera.

All LG Optimus Black features are available on the Android 2.2 Froyo platform with Android 2.3 Gingerbread upgrade capability. Utilizing the 2MP front-facing camera, LG Optimus Black allows users to utilize video telephony functions of higher quality upon upgrading to Android’s Gingerbread.

 The LG Optimus Black will be available in April 2011 at a recommended retail price of $768.00