GREAT THINGS COME IN SMALL PACKAGES WITH NEW MINI PHONE FROM LG
Trendsetting Design and Superb Connectivity Make
Touchscreen Phone the Next “Must Have” Device

SINGAPORE, February 9, 2010 – LG Electronics (LG), a global leader and technology innovator in mobile communications, today announced its new LG Mini (LG GD880), a new smart phone that accentuates its trendsetting design with a full complement of intelligent features.

Expected to be available in Singapore in June, LG Mini will be the smallest and slimmest 3.2-inch full touchscreen phone on the market, making it the perfect handset for people who want all the communication features that today’s technology has to offer without the bulk and weight of a traditional fully-loaded handset.

“We developed the LG Mini in response to specific requests from consumers who were unhappy with current full touchscreen phones that are too bulky, too clunky and too expensive,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “The easily pocketable LG Mini delivers great looks at a reasonable price, along with the trendy features that people want.”

Thanks to a slim, compact form factor made from the highest quality materials, the LG Mini easily slides in a shirt pocket or small handbag while still feeling reassuringly solid to the touch. Textured metal accents on the sides of the LG Mini add to the phone’s eye-catching looks without detracting from its overall simplicity. On the front, a large 3.2 inch touchscreen with an aspect ration of 16:9 extends all the way to the edge of the phone, giving it a finish that is as smooth as ice. In addition, a button-free face keeps the LG Mini simple and sleek.

But the LG Mini has much more than just great looks. Besides a range of staple features such as speedy web browsing and fast push email, the LG Mini also includes several unique aspects, including Social Network Connect, which makes keeping in touch with online friends even easier than on a desktop PC. Popular social networks such as Facebook and Twitter are instantly accessible through built-in applications and a Social Network Feed provides instant and automatic updates of friends and family members on the home screen. Updates also appear next to each contact in the Social Address Book.

What’s more, the LG Mini boasts a 5.0 megapixel camera featuring advanced face detection which allows uploading of sharp, vivid pictures and videos wirelessly to multiple social networks in one simple step. The device also plays music and movies in several popular file formats and even includes an FM radio.

With HSDPA connectivity at 7.2 Mbps and Wi-Fi, the LG Mini can browse the internet at high speed and also provide real-time location information using A-GPS.

The LG Mini will be available in Europe starting in March, followed by other markets, including Singapore. Prices will vary country-to-country and will be announced separately in each market.

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