LG UNVEILS SINGAPORE’S FIRST CURVED SMARTPHONE
LG G Flex Stays Ahead of the Curve, Leading the Evolution
of Smartphones with Breakthrough Innovations
SINGAPORE, DECEMBER 3, 2013 — LG Electronics (LG) today announced the
arrival of LG G Flex in Singapore, the first device in the smartphone market that is
curved to follow the contour of the face. The G Flex is the latest device in LG’s
premium G Series which is set to create a new milestone in smartphone revolution,
incorporating proprietary innovations from other LG companies in the form of the
display and battery. It also boasts new user experience (UX) features that take
advantage of the phone’s curved form factor.
“LG has continued to learn from consumers and has broken boundaries with a
distinctive and revolutionary product that is shaped to enhance consumers’ usage
experience,” said Mr. Scott Jung, Managing Director, LG Electronics Singapore “The
LG G Flex with its distinctive curved design, innovative hardware and consumer-centric
UX sets the standard in the smartphone industry and represents the most significant
smartphone development.”
Form + Function: Design that Understands Human Curves
The vertically curved design of the LG G Flex reduces the distance between the user’s
mouth to the microphone when the device is held against the ear, as traditional
telephone handsets used to. It is also optimized to deliver improved voice and sound
quality, increasing the sound level by 3dB compared to typical flat smartphones.
Furthermore, the curved design offers a more reassuring grip and fits more comfortably
in one’s back pocket. In landscape mode, the display offers a cinematic experience to fit
the contours of human’s eyes, with the result being the most comfortable viewing angle
for watching videos or playing games.
The LG G Flex also features the Rear Key function which was first introduced in the
LG G2. Devoid of any buttons on the sides, there is less chance of accidentally
powering off the phone and the convenience of using one’s index finger to adjust the
volume when conversing is maintained.
Innovation Delivered Through Collaboration
The development of LG G Flex was only possible through the successful collaboration
with its sister companies, LG Display and LG Chem. The 6-inch display found in the G
Flex is the world’s largest Plastic OLED (POLED) display developed and mass
produced specifically for smartphones. The ultra-thin, ultra-light flexible POLED
display and curved OLED panel are built on plastic substrates instead of glass, giving
LG G Flex its unique shape and durability. The POLED display is brighter and more
precise thanks to the application of Real RGB, which contains all three sub-pixels —
red, green and blue — in one pixel.
LG Chem developed the world’s first curved battery technology specifically for
application in LG G Flex. The curved battery in the G Flex is designed with LG Chem’s
patented Stack & Folding technology, reducing the physical stress on the battery pack
when in the curved form and provides better stability and performance. Despite its thin
form, the LG G Flex battery has a capacity of 3,500mAh, enough power for more than a
full day of use.
User-Centered Technologies
Among the several new technologies, the LG G Flex is the first smartphone to apply a
“Self Healing” coating on the back cover. The elastic coating has the ability to recover
from the daily wear-and-tear scratches and nicks that un-cased smartphones are likely to
receive, helping it to maintain a brand-new look.
Users of LG G Flex will have a wider selection in the ability to enjoy music in various
formats — MP3, CD quality or 24 bit/192kHz Hi-Fi playback. UX features, such as
KnockON, Guest Mode and Plug & Pop, which were positively received when first
introduced in the LG G2, can also be found in the LG G Flex. The LG G Flex also
includes an array of new UX features:
– QuickTheater gives users quick access to photos, videos and YouTube right from
the lock screen. By touching the screen and dragging outwards along the curved
surface with both fingers, the apps appear with the effect of theater curtains being
drawn.
– Dual Window divides the wide 6-inch screen into two separate windows for more
effective multitasking.
– Swing Lockscreen alters the image on the lockscreen depending on how the G Flex
is held.
– Face Detection Indicator displays the LED on the Rear Key in green to confirm
status of face detection and focus during self shots using the rear camera.
– Camera Timer flashes the Rear Key LED to indicate that the countdown has begun.
The LG G Flex will be available for pre-order through selected mobile operators on
December 8 at a recommended retail price of S$1,088.00. Purchase of LG G Flex
during the pre-order period comes with a LG Vest Cover (Worth $48.00) and a LG
Tone+ Bluetooth headset (Worth $178.00). Stores availability will start on December 21
at M1, Singtel, Starhub and other authorized LG mobile retailers.
