M1 Press Release

M1 launches application store with content for multiple platforms

SINGAPORE, 11 May 2010 – M1 will launch an application store to bring the latest and most exciting applications to its customers under one roof.

When the M1 AppStore debuts tomorrow, M1 customers will be able to access a wide selection of applications ranging from games, entertainment and sports to social networking, education and utilities. These applications will be available on various operating platforms including iPhone, Android, Symbian, BlackBerry, Windows Mobile and Java.

Customers will also be able to access applications that were previously restricted to specific mobile platforms on their devices, such as the highly rated iPhone game, Doodle Jump, which is now available on other platforms in the M1 AppStore.

The M1 AppStore has a mix of free and chargeable content. Customers’ purchases of the latter will be billed to their monthly statements. Prepaid customers will have the charges deducted from their card balances.

Customers can access the M1 AppStore at http://appstore.m1.com.sg. Alternatively, they can also log on to the M1 AppStore from Miworld Mobile, M1’s mobile portal, on their mobile phone.

Besides offering customers a convenient means to access applications, the M1 AppStore will also serve as a channel for M1 to reach out and actively engage the community of local content developers.

Under a new scheme, M1 will offer the M1 AppStore to developers as a platform to commercialise their applications and gain valuable market exposure. Key benefits of the scheme include cash incentives for selected developers who will have the opportunity to price their products as well as enjoy revenue share arrangements.

“Developers are important stakeholders and the M1 AppStore will create opportunities for win-win partnerships. We hope to attract more developers to join us in growing the M1 AppStore into a significant centre for content development,” said Alex Tan, Deputy Director, Product Development, M1.

Developers who are interested in joining the scheme can register at http://appstore.m1.com.sg/developer.

M1, Singapore’s most exciting and innovative mobile, broadband and IDD service provider, was launched in April 1997. Since then, it has made significant inroads into the local mobile communications market, gaining considerable brand presence and market share. M1 aims to be the leader in personal voice, business and data communications, focusing on value, quality and customer service. More information on M1 is available at www.m1.com.sg.


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