M1 launches Internet TV service – MiBox
The new TV experience


SINGAPORE, 26 July 2013 – M1 Limited (M1) today announced the launch of MiBox, an exciting new Internet TV service that offers video-on-demand entertainment and educational titles, games, e-books and apps at an affordable price.

Priced at just $8 a month with a 2-year contract for M1 fibre customers, M1’s MiBox service comes bundled with an Android set-top box and a selection of free dramas, variety shows and other content. The service is also available to non-M1 fibre customers at $12 a month. As a launch promotion, the first 10,000 customers to sign up for MiBox will enjoy subscription fee waivers of 12 months for M1 fibre customers and 6 months for non-M1 fibre customers.

To access MiBox’s library of 18,000 video-on-demand titles, 116 TV channels, 1,200 e-books and 370 apps, customers just need to plug in the user-friendly set-top box, which comes with a parental control feature, to their television set via a HDMI cable.

“Media consumption habits are shifting towards an on-demand, a-la-carte model. M1’s MiBox aims to enhance this experience by delivering convenient and affordable access to an exciting library of entertainment, e-learning, and gaming content optimised for the TV screen,” said M1’s Chief Marketing Officer, Mr P. Subramaniam.

“With MiBox, customers can surf, learn and play, beyond the limits of traditional TV,” added Mr Subramaniam.

Customers can sign up for the MiBox service at all M1 Shops, M1 Exclusive Dealer Shops and online from 27 July.

New Experience For Everyone
MiBox offers a new TV experience for everyone, from students to working adults to homemakers to retirees. In addition to the bundled content, there is also an extensive selection of chargeable premium video-on-demand, e-learning titles and apps.
Endless entertainment: Enjoy hit TV shows, movies and music videos from Viki, music concerts featuring Justin Bieber and Katy Perry, and watch Korean variety shows and news content on-demand from Channel NewsAsia and AsiaOne. MiBox also offers 46 Chinese TV channels from KyLinTV, including the popular CCTV4 Asia, Dragon TV HD, ZTV International HD and Hunan TV HD channels.
Learn more: Interact with MiBox’s wide selection of pre-school to secondary e-learning materials based on the Singapore school syllabus from publishers such as MC Online and Educare, and catch interesting documentaries including Corey’s Wild World and celebrity chef Tommy Sugiarto’s Spice Islands cooking series.
More than TV: For just $5 a month, MiBox delivers 300 premium Android games like Mega City, Fruit Ninja and Cake Mania Celebrity Chef. The MiBox service also enables access to popular Internet streaming sites, social networks and online shopping destinations such as Qoo10.

MiBox Service Plans
M1 Fibre Customer
Non-M1 Fibre Customer
$8/month with a 2-year contract

Launch offer: 12-month subscription fee waiver
$12/month with a 2-year contract

Launch offer: 6-month subscription fee waiver
Note: Launch offer applies to the first 10,000 MiBox sign-ups

MiBox Sales and Demo Zones
From 27 July 2013 onwards, customers can experience M1’s MiBox service at the following M1 Shop outlets: Bugis Junction, Causeway Point, Clementi Mall, IMM, Nex, Paragon, Parkway Parade, Suntec City, Tampines Mall and West Mall.
For more MiBox information and content charges, please visit: www.m1.com.sg/MiBox

By Harry