M1 Press Release

M1 partners LASALLE in creative

fund-raising project for disadvantaged youths

SINGAPORE, 14 September 2010 – M1 has teamed up with one of Singapore’s leading arts institutions, LASALLE College of the Arts, to raise funds creatively for underprivileged youths from Beyond Social Services (BSS).

The M1 LASALLE T-shirt Design Contest is inviting students from LASALLE to submit designs for T-shirts based on their interpretation of the benefits that they enjoy as students on M1 mobile plans. These exclusive student privileges include unlimited free local SMS and MMS, free campus calls within various tertiary institutions, free data bundle and unlimited free calls to 3 M1 numbers.

Designers who are able to communicate these benefits in the most creative way will be shortlisted. Their works will be uploaded onto www.liveunlimited.sg, a M1 website dedicated to meeting the communications needs of Singapore’s youths. Members of the public can visit the website from 16 October to vote for their favourite T-shirt design.

The three LASALLE students with the highest votes will not only win attractive prizes but also see their works printed on T-shirts which will be sold at M1 shops in November. All proceeds will be donated to BSS to help them fund programmes to fight delinquency among children and youths.

“We are excited to embark on this community project which combines the elements of charity and youths and the creativity of LASALLE College of the Arts students. It is also a new and refreshing channel to reach out to our target audience. Most importantly, we have created an opportunity for the whole community to come together for a good cause, especially in getting young people to lend a helping hand to their peers,” said P. Subramaniam, Chief Marketing Officer of M1.

“LASALLE College of the Arts’ students are honoured to part of this community outreach programme to help unprivileged youth. This project serves as a good opportunity for our students to show their passion for design through their work. We look forward to working on such projects in the near future and we thank M1 for their support,” said Joselyn Sim, Programme leader, Design Communication, LASALLE College of the Arts.