Nokia Connection 2010: Your Life. Connected. Featuring new devices and
solutions including the regional debut of the Nokia N8 – Create, Connect and
SINGAPORE, June 14, 2010 – At its 10th Nokia Connection event held in Singapore today, Nokia
demonstrated its commitment to deliver new and compelling experiences on its latest range of devices
and solutions, allowing people to create, connect and be entertained like never before. Nokia announced two new devices, the Nokia X5 and the Nokia X6 8GB, and showcased the Nokia N8 for the first time in the region to more than 150 media, trade and analysts.
In a keynote presentation at the opening ceremony, Jo Harlow, Senior Vice President, Smartphones, said, “At Nokia, we aim to satisfy a broad range of customers around the world. MeeGo is our platform for high-end mobile computers. In mobile phones, we will continue to bring affordable access to mobile communications and services to hundreds of millions of people, connecting them to the Internet for the first time on a Nokia, powered by Series 40.”
“With Symbian we are bringing smartphone functionality to the mass market quickly and more affordably. The beauty is that we can reach many different audiences with this scalable, open source platform. It is allowing us to truly “democratize smartphones”. The new Symbian^3 will deliver a very robust feature set and consumer experience. The Nokia N8 is our first smartphone based on the Symbian^3 software, and we believe it is a great device for people who want to create amazing content, connect to their favourite social networks and be entertained with the latest on demand Web TV programmes and Ovi Store apps,” added Harlow.
Chris Carr, Vice President, Sales in the Southeast Asia Pacific region, commented, “We are living in an era of unprecedented change, and the mobile industry is overhauling itself for the future – one that revolves around the internet, content and services as well as constant connectivity. It is this that is driving the need to deliver greater value and relevance to consumers. By combining Ovi services with our wide portfolio of devices, we are increasingly offering greater consumer value than our competitors by having the world’s best maps and free global navigation, a great music player with access to millions of songs and an integrated messaging service for social networking and business connectivity.”
“Whether it’s in Australia, Singapore, or in an emerging economy like Bangladesh, our commitment is to bring real value and relevance in all of the markets where Nokia is present. This remains the goal and the promise of the Nokia brand – to connect people in newer and better ways,” added Carr.
Nokia X5 – the social jukebox on the move
Nokia unveiled the new Nokia X5, its latest full QWERTY music device which makes messaging, social networking and listening to your favourite music fun and easy when on the move. The unique, square slider design makes it a perfect device for teens who enjoy Facebook, chatting, games, music and staying in touch with their peers in unlimited ways.
Favorite contacts, emails and social networking sites can be accessed directly from the home screen which makes sending messages and status updates a breeze. Thousands of games and other social networking, entertainment and personalization apps can be downloaded from Ovi Store. On top of that, the Nokia X5 has a great music player with excellent sound quality and loud speakers, offering easy access to the device’s music collection with space for up to 1000 tracks with a 2GB in-box memory card, expandable up to 32GB. In select markets, the Nokia X5 will include Nokia’s Comes With Music, the unlimited music download service with access to millions of tracks. With the fun “Surprise Me” feature, you can spin the phone when playing music to jump to a random track. Available in a variety of cool colors, the Nokia X5 is expected to begin shipping during the third quarter of 2010 with an estimated
retail price of EUR 165 before taxes and subsidies.
Nokia X6 8GB – the social entertainment experience
Nokia also announced today the Nokia X6 8GB which complements the popular Nokia X6 family. The
Nokia X6 8GB offers a full-blown entertainment experience for people who enjoy music, social
networking, chat and games while on the go. The device provides easy access to thousands of games
and apps in Ovi Store, as well as Ovi Maps with free lifetime navigation and location sharing.
In select markets, the Nokia X6 8GB will include Nokia’s Comes With Music service, the unlimited music
download service with access to millions of tracks. The Nokia X6 8GB also allows the capturing of great
pictures and videos with its 5 megapixel camera with Carl Zeiss optics and dual LED flash. It is expected
to start shipping during the third quarter of 2010 with an estimated retail price of EUR 225 before taxes
Nokia N8 for a compelling home entertainment experience
Showcased for the first time to media, trade and analysts in this region, Nokia’s latest smartphone,
Nokia N8, offers the ability to create compelling content, connect to social networks and enjoy on-
demand Web TV programs and Ovi Store apps, intuitively connecting users to the people, places and
services that matter most.
With a 12 megapixel camera with Carl Zeiss optics and Xenon flash, the Nokia N8 offers the ability to
record HD-quality videos and edit them with an intuitive built-in editing suite. People can enjoy HD
quality video with Dolby Digital Plus surround sound by plugging the device into their home theatre
system. People can also update their status, share location and photos, and view live feeds from
Facebook and Twitter in a single application directly on the home screen.
The Nokia N8 enables access to Web TV services that deliver programmes, news and entertainment
from channels like CNN, E! Entertainment, Paramount and National Geographic. In addition to these
international content, Nokia has collaborated with local content providers to bring Web TV content to
consumers in Singapore and Malaysia when the Nokia N8 hits the stores. The local Web TV content
programmes include Channel NewsAsia, Makansutra, 8TV and TV3 as well as Virtual Malaysia.
Powered by Symbian^3, the Nokia N8 supports gestures such as flick scrolling and pinch-zoom and
offers multiple, personalizable home screens which can be loaded with apps from Ovi Store. It is also
Nokia’s first device to be integrated with Qt, a software development environment that simplifies the
development, making it possible to build applications once and deploy across Symbian and other
software platforms. Enabled with free global Ovi Maps walk and drive navigation, the Nokia N8 is
expected to be available in select markets during the third quarter of 2010 with an estimated retail
price of EUR 370 before taxes and subsidies.
Driving mobile innovation with partnerships
Working closely with developers and reaching out to content providers is important for Nokia to build a
strong winning ecosystem for the millions of Nokia users who want exciting content and apps on their
mobile device. Representatives of content providers and developers like Channel NewsAsia, Nanyang
Polytechnic and Nerd Attack were present at the Nokia Connection 2010 event to demonstrate to the
media and analysts their innovative applications developed for Ovi Store.
New premium content TimeOut is now available on Ovi Maps
Nokia announced a new local premium content partner for Ovi Maps, TimeOut, a leading arts,
entertainment and nightlife listings and city guide, which will be officially available on June 17, 2010
in Singapore, Malaysia and Australia on a range of Ovi Maps-enabled devices such as the Nokia N97
mini, Nokia E72, Nokia X6, Nokia N97 and Nokia 5800. The addition of TimeOut broadens the range of
premium content that is already available on Ovi Maps, including HungryGoWhere, Lonely Planet and
Michelin city guides. Since the launch of the new Ovi Maps free navigation earlier this year, there have
been more than 10 million downloads of the application worldwide.
In the next few pages, we take a look at the various handsets and a video preview of the 3 handsets – X5, X6 and N8.