PHICOMM Singapore today announced the launch of P660,  making its debut South-East Asia appearance in Singapore to various press during the launch
event held at CommunicAsia 2015

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Quality with a touch of class
P660 harnesses PHICOMM’s expertise in quality craftsmanship and manufacturing  processes as the OEM for various leading smartphone brands in the world. Targeted for the
upwardly mobile, the P660 was designed by a team of experienced designers and  technologists, with emphasis on user experience and ergonomics at every stage of the design

The lightweight aluminum-magnesium alloy frame, together with the durable and wear-proof  polycarbonate shell with anti-scratch matte finish, provides a touch of sleekness with added
durability and lightness to P660. Sporting a uni-body design at just 7.3mm thin and 110 grams  in weight, P660 is also one of the lightest smartphone in the market. The side key for power
and volume control complements the overall design, making it perfect for one-handed  operation.

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Superior performance that lasts
Operating the EXPECT 5.0 user interface based on the Android Kit Kat 4.4.4, the P660  comes equipped with 2GB of RAM, as well as the super-efficient Snapdragon 1.5 GHz Octacore MSM8939 processor – a first of such in the industry. Whether it is about running several  apps, checking Twitter feeds, taking pictures or streaming to the latest chart-toppers, the
P660 makes it even easier to multitask and switch between apps without affecting  performance and power. The 2,300-mAh battery provides over ten hours of talk time, and up
to seven hours of uninterrupted video viewing.

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The P660 supports network connection over 4G/LTE, and it comes with dual-SIM support.
With a maximum download speed of 150Mbps, the P660 makes it quick for users download  their favorite content, use their favorite apps or to surf the web. With in-built 16GB of storage,
P660 can be further expanded with an external memory of up to 64GB using microSD.  Sheer brilliance with Full HD display, stunning graphics and a 13-megapixel camera
The P660 comes with a built-in 13-megapixel camera with Multi Face Detection and Highdynamic-range (HDR) imaging functions, using the SONY Stacked CMOS IMX214 sensors.
Besides capturing vivid still images, the camera also supports 1080p video recording at 30  FPS, making P660 well positioned and versatile for capturing any moments in life. Taking a
perfect selfie with everything and everyone is easy with the front 5 megapixel camera with  84° wide-angle lenses.

The P660 also promises to bring a stunning and rich graphic experience with the built-in with   Qualcomm Adreno 405 graphics processing unit (GPU), coupled with Direct X 9.3 and
OpenGL ES 3.0 application program interface (API) support. The 5” Full HD in-plane display,  with a resolution of 1920 x 1080 at 441 PPI, promises to bring sharp and crisp images to life.
The capacitive screen functionality enables a hassle-free use of screen with either wet fingers  or gloves on hands.

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On top of the long battery life and superior performance, the P660 comes equipped with a  host of amazing functions such as Bluetooth 4.0 support, acceleration, light and proximity
sensor, as well as AGPS support. Connecting with other devices simultaneously for file  sharing is made easy with Wi-Fi Direct, allowing other Wi-Fi Direct enabled devices to
connect to P660 without requiring a wireless access point.

Retailing at S$318, the P660 is available in Black, and sold in Singapore via the PHICOMM
showroom and online store at starting 4th June 2015.

By Harry