Samsung Showcases the Future of Home Entertainment
– and Beyond – at CES 2010
Unveiling: Samsung Apps, 3D lineup, e-paper device
– plus a bold new commitment to green

LAS VEGAS—January 6, 2010 — Showcasing its new 3D device lineup, an HDTV-based application store, and innovative eBook readers, Samsung proudly unveiled its latest range of technologies today at the company’s International Consumer Electronics Show press conference.
In recognition of its innovations, the Consumer Electronics Association recognized Samsung this year with 23 prestigious CES 2010 Innovation Awards including three Best of Innovations: three eco-design honors, three LED HDTVs, one Plasma HDTV, three Blu-ray players, one home theater system, two digital audio players, two digital cameras, one refrigerator, six mobile phones and one monitor for multi display.
Samsung’s product portfolio will be displayed January 7-10 at booth 11026 in the Central Hall of the Las Vegas Convention Center. Full details, video content and product images are available at
Samsung’s current industry strength, as demonstrated across product lines, such as its leadership in the television and mobile phones, poise the company for bold growth. Forging the way to a strong economic recovery with undeniable innovation, Samsung also highlighted its plans to reach revenues of $400 billion by 2020.
Samsung recognizes the power and influence of its global leadership and will continue to pledge its commitment to eco-management. Samsung is dedicated to Eco-friendly activities across all parts of the supply chain, including selection of suppliers and partners, product design, logistic, disposal and recycling. This undertaking will provide energy savings in 2013 that are equivalent to 6 percent of the total electricity generated in the U.S. in 2008.
“At this year’s International CES, we’ll actually unveil the future of home entertainment, starting with our innovative approach to applications and 3D,” said Boo-Keun Yoon, President of Visual Display Division at Samsung Electronics. “In addition, our groundbreaking new products in other categories such as mobile phones, MP3 players, and notebooks, will continue to drive growth across all market segments for Samsung on a global basis.”
Creating the Future of Home Entertainment
3D is the game-changing home entertainment technology of 2010, and Samsung will propel 3D forward with an extensive line-up of 3D-capable home entertainment products. Samsung will deliver the first complete 3D eco-system with an advanced 3D television, sophisticated 3D Blu-ray player, stylish active shutter 3D glasses and a home theater system.
The full 3D product lineup includes the LED 9000, LED 8000 and LED 7000 as well as LCD and plasma televisions and Blu-ray players. These all are compatible with multiple 3D standards including half and full HD resolution formats, as well as the Blu-ray Disc Associate ratified “Blu-ray 3D” standard. So consumers will know that all their 3D devices will work together perfectly. Samsung will deliver the industry’s best 3D image quality due to its custom-designed 3D chip from Samsung’s semiconductor division.
The flagship 9000 series specifically is Samsung’s most impressive HDTV to date – the quintessential slim LED TV with a premium touch-screen remote control and built-in 3D technology, setting a new standard for jaw-dropping home theater picture quality and connectivity.  The world’s slimmest fully integrated LED TV, the 9000 Series was designed to end all depth competitions.
Driving the home entertainment market further, Samsung today unveiled Samsung Apps, the world’s first HDTV-based application store where users can download and purchase applications from select 2010 Samsung HDTVs, Blu-ray Players and Home Theater systems via the upgraded Internet@TV feature.
Content partners will include, AP News, Accedo Games, Blockbuster,  Fashion TV, Netflix, Picasa, Pandora, Rovi, Travel Channel, Twitter, USA TODAY, Vudu and YouTube. A public software development kit is on the way. Samsung Apps doesn’t stop at home – it also supports select mobile phones around the world. Samsung Apps Mobile is already launched in England, France and Italy, and will expand to approximately 50 countries worldwide in 2010.
Following on the heels of the popular “Bordeaux” and “Crystal TV design” (or “Touch of Color” design in US), crystal concepts from past years, Samsung revealed its latest design direction, the “Design Inspired by Nature” theme, which catches light and changes colors depending on the viewing angle. This new theme will be coming to Samsung LED TVs, Blu-ray players and home theaters this year.
Samsung announced its goal to sell 10 million LED TVs worldwide in 2010. Continuing to advance the category, Samsung presented new additions to its extensive lineup with models that have a built-in 3D processor, connected interactive experiences and state of the art design.
Samsung also continues to offer choice to customers, with its variety of LCD and Plasma HDTVs. The newly announced 750 and 650 LCD Series include enhanced picture quality and advanced connectivity. With DLNA networking capabilities, and new Touch of Color designs, these HDTVs raise the bar of excellence in their respective categories. The 750 Series features built-in 3D technology, making images leap off the screen
A new portfolio of ultra-slim Plasma HDTVs arrives with the 8000, 7000 and 6500 Series. Each provides technologies to deliver superior picture quality, advanced connectivity with the updated Internet@TV feature and compliance with the revised EnergyStar 4.0 standard – all in a slim form factor that is just over an inch thick.  
The latest lineup of Blu-ray Players from Samsung makes its appearance at CES. Among them is the winner of the “CES Best of Innovations 2010” award, the BD-C6900, featuring built-in 3D playback and supporting the new 3D Blu-ray standard. The BD-C7500 offers the slimmest Blu-ray player to date, with a nature-inspired, contemporary form factor. The BD-C6500 combines performance and speed and the entry-level BD-C5500 delivers an environmentally-friendly design. All players in the 2010 lineup support Internet@TV for the first time, providing access to a wide range of online content. In addition, Samsung unveiled the next-generation Blu-ray Home Theater Systems; the HT-C6730W, which also received the “Best of Innovations 2010” award, the HT-C7530W and the HT-C6500. All three models introduce a new retro, no-grill speaker design and Samsung’s newly-introduced immersive Crystal Amplifier Pro technology, which ensures accurate sound reproduction and minimal noise interference.
Finally, Samsung today unveiled its 2010 line of standalone AV Receivers, further building on its commitment to delivering premium audio experiences to consumers. Each of the new standalone AV Receiver models – the 7.2-channel HW-C700 and 5.1-channel HW-C500 – feature Samsung’s new Crystal Amplifier Pro technologies that bring the audio experience that consumers expect from a movie theater, into the home. 
Samsung Mobile Leadership
Samsung didn’t only showcase the future of home entertainment, but also the future of mobility as well. The company revealed the world’s first commercial mobile phone with ATSC Mobile DTV technology, letting users receive beautiful, live digital programming over the air. This phone, based on the Samsung Moment with its brilliant AMOLED screen, incorporates an innovative chip created by Samsung and will be launched through a trial this spring in Washington DC.
Samsung also reaffirmed its commitment to the Olympic Games with the release of an Olympic phone and public app internationally. In the United States, an Olympic widget will be offered on the Samsung Mythic™ available at AT&T.
The first ever transparent AMOLED music player – the Samsung IceTouch – makes its CES debut this year. This player features a 2-inch full color transparent display and sleek design. Notably, the avant-garde touch screen lets users tap the screen on the backside to make selections without covering the image.
Samsung announced the Samsung NX10 – an innovative digital camera that provides users with optimum image quality in a sleek, compact body. The NX10 incorporates a fast and decisive auto focus (AF), 14.6 MP APS-C size CMOS sensor and unique, large 3.0” AMOLED screen, allowing users to easily view their images, even in bright sunlight and also to record in HD movie to create the full story.
Samsung unveiled its S16 camcorder that has crystal clear, movie-quality footage through 1080i recording, 1080p output, Smart O.I.S., and a 10 megapixel BSI CMOS image sensor. A built-in Samsung solid state drive ensures the budding filmmaker has ultra-high capacity storage to capture hours of quality footage. A 3.5-inch touch LCD expands their view of the world. Through DLNA support, S16 users can, for the first time, stream full HD video right to their Samsung HDTVs over Wi-Fi – an industry breakthrough in connectivity.
Samsung introduced the ST5500/5000 digital camera (CL80 in the United States), which fuses an ergonomic and elegant design with the latest in hydroforming technology. The world’s first 3.7-inch WVGA ultra-large AMOLED display and a fully interactive touch screen make this camera remarkably easy to use, and a built-in wireless connectivity through DLNA, direct Web uploading, e-mail and Bluetooth 2.0, gives users all the options they need to share images.
Samsung Display and Information Technology Innovations
Finally, Samsung rolled out amazing breakthroughs for the workplace and every corner of the home.
For the first time anywhere, Samsung showed off its ePaper e-book devices. Unlike other e-book devices, Samsung’s E6 and E101 use handwriting recognition to allow users to annotate their reading selections, calendars and notes with a built-in electromagnetic resonance (EMR) stylus pen. 
Making printing more portable than ever before with the world’s smallest compact sized printer, Samsung introduced its new M1600 mono laser printer. A one-touch print-screen button will surprise customers with how what was once complicated is now simple.
Samsung showcased the world’s smallest color laser, the CLP320 series, which can also print without wires using DLNA.
Samsung also showed off the extension of its R-Series range of notebooks with six ultra-stylish new models – the powerful R780, R580 and R480 and the stylish R730, R530 and R430. All six models come in Samsung’s new Touch of Color crystal finish, with an elegant, glassy and light inspired gradation, and a choice of patterns. An ergonomic design and exceptional haptics, such as the numeric keypad on the R780 and R580, enable a more enjoyable and productive user experience.
In addition, Samsung today launched the latest additions to its award-winning range of netbooks, the Samsung N210, N220, N150 and NB30. Designed to provide maximum personal freedom, the N210 and N220 deliver up to 12 hours* of secure connected mobility, while the N150 and NB30 keep on going for up to 8.5 hours* and 11 hours* respectively. The N210, N220, N150 and NB30 also have several display features that enhance the visual experience. The new netbooks’ 10.1″ LED anti-reflective display fine-tunes movies and images with the sharpest details and boldest colors, with no mirror effect under bright lights or in sunny weather.
A CES Eco-design honoree, Samsung unveiled its 7-inch 700Z Digital Photo Frame, its slimmest frame yet for displaying high quality images. The photo frame features an AMOLED self-luminescent screen to deliver bright, high contrast images at a 1024×600 resolution both in dark and bright atmosphere, as well as Bluetooth connectivity to allows users to share multimedia content across devices wirelessly.
Designed to benefit both the gamers looking for a competitive advantage and the stock traders desiring a wider field of view, an affordable multi-display is powered by AMD’s revolutionary “Eyefinity” technology. The six-display set-up provides a wide viewing angle with excellent picture clarity sitting atop an extremely narrow bezel.
Samsung launched the first LED data projector with 1,000 ANSI lumens. With no lamp to replace, the SP-F10M has an LED light source that promises a lifespan of more than 30,000 hours, and significantly reduces the hassle, environmental impact and total cost of ownership. 
The Samsung SyncMaster LED LFD 460EX, 460EXn, 550EX, and 550EXn made their first appearances at CES. These are the first LFD displays to incorporate LED Back Light Unit (BLU) technology providing up to 40% percent savings on energy consumption than the conventional LFD in a lighter, thinner, and easier to install set-up. 
Finally, Samsung unveiled its latest premium LED monitor, the 23 inch Samsung SyncMaster PX2370. The PX2370 is designed with a simple, sophisticated black and transparent shell. It also incorporates a range of innovations to make it one of the most eco-friendly LED monitors on the market, while providing an unrivaled user experience with excellent image quality.