Competition among telcos in Singapore is intensifying, with each provider stepping up their promotions to attract customers. As one telco launches a deal, competitors quickly respond with better offers, creating an aggressive landscape where both sides may be sacrificing margins to gain market share. Recent strategies include enticing port-in bonuses and attractive top-up promotions.
Over the weekend, long queues were spotted across various parts of Singapore as customers rushed to take advantage of these deals. For instance, a top-up offer allowed users to receive an additional S$20 credit with every S$20 top-up. Some customers maximized the offer by topping up S$100 to receive another S$100, effectively securing S$200 worth of credit. On a S$10 monthly plan, this translates to just S$5 per month, stretching the value over 20 months, or approximately 1.5 years.
Similarly, Eight Telecom offered a promotion where a S$28 top-up granted another S$28 in credit. Though this promotion ended on Sunday, it allowed users to enjoy approximately seven months of service (based on 30-day cycles), reducing the effective monthly cost to around S$4 per line.
In addition to these top-up deals, both telcos provided port-in bonuses. When factoring in these bonuses, the effective cost per line drops even further. For example, the SIMBA Senior Plan, originally priced at S$5, could cost as low as S$1.90 when ported in and paired with a S$20 top-up that results in a S$40 wallet balance. This credit could potentially last over 12 months, offering substantial savings.
Overall, with competitive promotions and strategic offers, Singapore’s telco landscape is seeing significant activity as providers vie for consumer attention.
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