Sony Electronics proudly announced its latest products across a range of categories at IFA 2012 in Berlin, Germany today, further cementing its position as a world leader of technological innovation.

MDR-1 headphones

With superb music reproduction, the latest in cutting-edge design, and an optimally ergonomic fit for a comfortable listening experience, the MDR-1 headphones range embodies Sony’s 50 years of design innovation.


This new addition to Sony’s range of E-mount cameras offer serious picture performance and style, thanks to its 16.1 effective megapixel sensor, Fast Hybrid AF, 180 degree tiltable touch LCD screen and integrated Wi-Fi capabilities. Teamed with the powerful BIONZ image processor, the NEX-5R ensures flawless, low-noise images.

VAIO Tap 20

Marrying the tablet and conventional desktop PC, the new VAIO Tap 20 from Sony transforms home computing into a fun, engaging experience. Featuring a large, fully-adjustable 20” touchscreen and integrated battery, the VAIO Tap 20 offers new usage opportunities for individuals as well as the entire family.

VAIO Duo 11

Get the best of both worlds with the new VAIO Duo 11, a high-performance, hybrid ultrabook that allows users to easily switch between keyboard and slate mode. The new VAIO Duo 11 puts touch and handwriting right at the heart of your Windows 8 computing experience and allows high-precision writing with a digitiser stylus.

Xperia Tablet S

Thinner and lighter than the original Sony Tablet S, Xperia Tablet S is crafted in premium materials for effortless good looks and comfortable handling around the home or on the move. Running a speedy NVIDIA Tegra 3 quad-core processor and Android 4.0.3 operating system, it’s got all the power you need to enjoy your favourite media, apps and games.

PlayMemories Camera Apps

PlayMemories from Sony keeps growing with a series of exciting new possibilities to enhance your digital imaging experience with the launch of PlayMemories Camera Apps, the world’s first application download service that lets you install new functions to boost the capabilities of your camera.