Sony Ericsson Cedar

Access your favourite social networks right from your stand-by screen
Experience fast connection with 3G HSDPA

Singapore – June 16, 2010 – Today sees the announcement of Sony Ericsson Cedar™, the
mobile phone for consumers looking for an easy way to stay connected at an affordable
price. The phone offers consumers fast and easy browsing capabilities with features such as
3G HSDPA and easy access to e-mail and social networking sites.
With Sony Ericsson Cedar™, consumers benefit from key features which they have come to
expect from Sony Ericsson. The phone offers users an easy-to-use social networking
experience with the Widget Manager 2.0 – an application which allows users access social
networking via the stand-by screen. In addition, the phone also features the human
curvature design that is now consistent across the Sony Ericsson portfolio.

“Sony Ericsson Cedar™ is the ideal product for consumers who are looking for the perfect
balance between a business and social device,” said Timo Maassmann, Global Marketing
Manager, Sony Ericsson. “Featuring 3G HSDPA, a 3.5mm jack and a micro-USB port for
easy connection to your laptop – the Sony Ericsson Cedar™ is an affordable GreenHeart™
phone which allows consumers to easily connect to their various communities whether it’s
for work, fun or play.”

Sony Ericsson Cedar™
? Widget Manager 2.0 allows easy access to your favourite social network and
? Social network applications – Facebook™, Twitter and MySpace
? Keep contacts close – hassle-free phone book transfer and web backup
? Stay organised with calendar, phone book, email
? Fast browsing with 3G and direct access to the web browser
? EAS push email and modem connectivity
? Connect your headphones on the 3.5mm jack and enjoy music, video on the go
? Capture the moment with the 2MP camera and send it by MMS
? Human curvature design – fits into the palm of the hand
? GreenHeart™ – for a greener choice
In line with the company’s GreenHeart™ commitment, Sony Ericsson Cedar™ features

In line with the company’s GreenHeart™ commitment, Sony Ericsson Cedar™ features
various green credentials such as recycled plastics, a low power consumption charger, an e-
manual, waterborne paint and compact packaging. The phone is perfect for businesses that
are looking for a green alternative as it offers push mail, Bluetooth™ connectivity and
HSDPA. For more information on the GreenHeart™ programme and Sony Ericsson’s overall
sustainability programme, please visit
The Sony Ericsson Cedar™ supports UMTS HSDPA 2100 and GSM GPRS/EDGE
850/900/1800/1900, UMTS HSDPA 850/1900/2100 and EDGE 850/900/1800/1900.
The Sony Ericsson Cedar ™ will be available in selected markets from Q3 in the colours
Black/Silver and Black/Red.