The recent wave of aggressively priced mobile plans in Singapore seems closely tied to intensifying competition in the telecommunications sector, especially with ongoing developments involving Simba and the widely discussed M1 merger news. Established players like Singtel and StarHub have responded with surprisingly affordable offerings, while newer entrants such as Simba continue to push disruptive pricing strategies. What we are seeing now is a market where telcos are no longer relying on brand strength alone, but are competing very directly on price, features, and overall value.
I came across this brochure at a mall earlier today and it genuinely caught my attention. It is the first time I have seen an unlimited local 5G data plan starting from just S$8. On top of that, it comes bundled with AI services like ChatGPT, Perplexity, and DeepSeek, along with Zerofy, which allows users to earn cashback when shopping through the Circles.Life app. Not long ago, something like this would have sounded unrealistic, but it is quickly becoming part of the new normal in Singapore’s telco scene.
Another detail that stood out is that all four of the plans come with Asia Roam included, which already adds a lot of value for people who travel within the region. For those who opt for the higher-tier plan, there is even Global Roam included, which makes the offering even more compelling for frequent travellers. When you combine roaming benefits with unlimited local 5G and added perks like AI tools and cashback, it starts to feel like telcos are stacking as much value as possible into a single package just to stay competitive.
Personally, what attracts me to 5G is not just the speed, but the lower latency. Speed is what most advertisements focus on, but latency is what actually improves the experience for things like gaming, video calls, and real-time usage. If you are in an area with strong coverage and stable speeds, a 5G mobile plan can even work as a supplement to your home broadband or in some cases replace it entirely. That opens up interesting possibilities for people who want to simplify their setup or cut down on monthly costs.
The rise of ultra affordable 5G plans shows both the benefits and the pressure of a highly competitive market. For now, consumers are clearly enjoying the advantages, but the long term outcome will depend on how well companies can balance pricing with sustainability. At the moment, it is hard to deny that this level of competition is reshaping the telecom landscape in a way that strongly benefits everyday users.
Here are the plans available for subscription
5G UNLIMITED^ ROAMING BUNDLES
1. 5G Unlimited Roam Lite
- Price: $8
- Data: 5G Unlimited Data
- Included Features: +AI, ZEROFY
- Roaming Details: 8GB Asia Roaming (Indonesia, Thailand, Taiwan, Bangladesh, Hong Kong & Sri Lanka)
- Promo Code: RP8/UWAL8
2. 5G Unlimited Roam Saver
- Price: $12* (*Reverts to $15 after 6 months)
- Data: 5G Unlimited Data
- Included Features: +AI, ZEROFY
- Roaming Details:
- 100GB Malaysia Roaming
- 8GB Asia Roaming (Indonesia, Thailand, Taiwan, Bangladesh, Hong Kong & Sri Lanka)
- 1GB Global Roaming (Australia, China, Japan, New Zealand, Philippines, South Korea, USA and Vietnam)
- Promo Code: RPRS/UWALRS
3. 5G Unlimited Roam Pro
- Price: $20
- Data: 5G Unlimited Data
- Included Features: +AI, ZEROFY
- Roaming Details:
- 300GB Malaysia Roaming
- 12GB Asia Roaming (Indonesia, Thailand, Taiwan, Bangladesh, Hong Kong & Sri Lanka)
- 10GB Global Roaming (Australia, China, Japan, New Zealand, Philippines, South Korea, USA and Vietnam)
- Promo Code: RPRP/UWALRP
4. 5G Unlimited Roam Max
- Price: $25
- Data: 5G Unlimited Data
- Included Features: +AI, ZEROFY
- Roaming Details:
- 500GB Malaysia Roaming
- 15GB Asia Roaming (Indonesia, Thailand, Taiwan, Bangladesh, Hong Kong & Sri Lanka)
- 15GB Global Roaming (Australia, China, Japan, New Zealand, Philippines, South Korea, USA and Vietnam)
- Promo Code: RPRM/UWALRM
Additional Plan Benefits
- Local Talktime: FREE Unlimited Local Talktime
- AI Access: FREE access to GPT-5.2, Google Gemini & Perplexity Pro via CirclesAI
- SMS: 25 SMS
Note: ^ Unlimited 5G local data