DJI has kicked off the year by expanding its Singapore presence to five locations with the opening of two new experience stores: DJI NEX Serangoon and the landmark DJI × Hasselblad The Heeren.
The Heeren location represents a major milestone as the brand’s first ground-floor retail space in Singapore and a flagship collaboration with Hasselblad. Situated on Orchard Road, this premium destination merges DJI’s cutting-edge imaging tech with Hasselblad’s legendary camera systems. Meanwhile, the new NEX Serangoon outlet brings DJI’s full suite of drones and handheld cameras to the heartlands, offering a hands-on experience for hobbyists and professionals alike.
“DJI × Hasselblad The Heeren is a concept we’ve been planning for quite some time,” says Cathleen Yuan, Director of DJI Singapore. “As our first ground-floor collaboration store, it offers a unique, premium destination for creators to experience the combined excellence of both brands.”