2025 seems to be the battle ground of all telcos. SIMBA Telecom started the SG-MY shared data roaming plan earlier in January. Two days ago, eight telecom, a sub brand of Starhub also started offering a similar package from $8 / 30 days.
Just yesterday, we saw two other MVNOs of Singtel joined in to grab subscribers. ZYM started giving 100 GB of Malaysia roaming for 90 days with all it’s plans. VIVIFI, another mvno of Singtel also offered 100 GB of Malaysia roaming data for 90 days for new subscribers to it’s 50 GB $11.50 / mth plan.
It looks like the price war will continue as all telco feel the heat as subscribers are now porting out to cheaper and better altneratives. The interesting fact is that, all the telcos involved are using their sub brands or MVNOs to counter SIMBA, a MNO’s offering. Why is it that the 3 big telcos couldn’t lower their brand’s SIM ONLY plan as it is priced way higher then it’s own sub brand and MVNOs ???
