Motorola Introduces a Unique Mobile Experience with the Launch of Motorola DEXT, Exclusively with SingTel
Singapore – 20 January 2010 – Motorola, Inc. (NYSE: MOT) and Singapore Telecommunications Ltd (SingTel) introduced in Singapore a unique mobile service platform with the launch of Motorola DEXT™, Motorola’s first Android-powered device.
SingTel customers will be the first in Asia to enjoy this breakthrough social mobile device, powered by the unique MOTOBLUR™ platform and complemented by SingTel’s mSocial service plan.
Developed by Motorola, the MOTOBLUR™ platform is one of the first solutions to synchronize contacts, posts, feeds, messages, e-mails, photos and more – from sources such as FacebookTM, TwitterTM, MySpaceTM, Gmail™, work and personal email – and automatically deliver them all to the home screen.
Motorola DEXT™ is the first device in Motorola’s Android-powered product portfolio to come with MOTOBLUR™. Following a string of successful and acclaimed launches of its new generation of Android-powered smartphones in North America and Europe, Motorola brings the DEXT™ to Singapore customers looking for an easy, intuitive and smart way to manage their work and social lives – all with the touch of a finger. Plus, users will have access to more than 18,000 applications through Android MarketTM, as well as the ability to search GoogleTM right from the homescreen.
SingTel will offer a newly created value-added service, mSocial, priced at S$5.35 per month for consumers to enjoy unlimited local mobile data using the MOTOBLUR™ platform. These include photo uploads, postings received and status updates on popular social networking sites, including FacebookTM and TwitterTM within the MOTOBLUR™ service platform
mSocial includes 100MB of local data for all other internet surfing and email access. In addition, excess usage beyond 100MB is capped at S$30 per month, giving customers peace of mind when using Motorola DEXT. Also, as a launch promotion, mSocial is free to all customers who sign up for any 3G Flexi plans with the device.
“Life’s a blur. So much to do, so little time! MOTOBLURTM connects everyone in your life by blurring the lines among the various social networks,” said Spiros Nikolakopoulos, Vice President and General Manager, Asia Pacific and International Distribution, Motorola Mobile Devices. “Today’s mobile phone must be more than ‘smart’. It needs to be social – and the DEXTTM funnels your entire social life into a single stream, making it easy for you to keep track of all your friends, your conversations, your life. No more reason to be anti-social!”
“SingTel and Motorola have cultivated a longstanding relationship through many years of successful collaborations. DEXTTM is no exception and the innovative MOTOBLURTM platform makes it a breeze for customers to stay connected right from the home screen. With SingTel’s affordable mSocial service, customers’ social networking experience will be taken to greater heights when they engage friends, without worrying about data charges, said Ms Sarah Chua, Vice President, Consumer Marketing, SingTel.
SingTel customers can also access a suite of services to meet their mobile lifestyle needs. The exciting services include: i) MobileTV viewing for Channel 8 Primetime, Channel NewsAsia, Bloomberg and Football Frenzy ii) TrafficLIVE, an intelligent traffic planning service and iii) Android applications like SingTel’s first “BroadBand on Mobile” data usage application for Android devices. This application allows customers to keep track of their data usage and will be available free of charge soon.
Pricing and availability details
Motorola DEXTTM is available from Saturday, 23 January 2010 from as low as S$0 – S$248 (on any 3G Flexi Plans) or S$0 – S$348 (on SingTel’s free incoming call plans). Customers on free incoming call plans who sign up for mSocial will enjoy an additional S$50 discount.
Customers on SingTel’s free incoming call plans (excluding 3G Flexi plans) can sign up for mSocial at a promotional price of S$5.35/month (usual price is S$9.90). mSocial is free for customers who sign up for the latest enhanced 3G Flexi plans that come with 12GB of local data, starting from S$39/month, with local data usage capped at S$30.
To purchase DEXTTM, visit any SingTel retail store or SingTel Exclusive Retailers, and SingTel’s online store, www.singtelshop.com
To experience DEXTTM with MOTOBLURTM, please visit www.motorola.com/motoblur. For the latest product news and promotions, customers can go to the Motorola page on Facebook and Twitter.
ImSocial
With the arrival of the much anticipated DEXTTM, SingTel will launch a social media marketing campaign, ImSocial (I am social) today. ImSocial is a campaign calling out to social networkers to form the first photo mosaic created via a social media platform.
A dedicated Facebook Page will be created and users can join as fans to upload a photo showing them at their ‘social best’ on the page. Selected photos will also be featured in SingTel’s marketing campaign for Motorola DEXT.
The winning entry will get a chance to win an all expenses paid private party on a yacht with 10 of his/ her friends from social networks.
The public can experience this social media campaign on the 23 and 24 January 2010 at a popular shopping mall in the city area. For more information, visit www.facebook.com/ImSocial.
