According to Digitimes, Nvidia is slated to launch GeForce GTX 590 on 22 March 2011. The GTX 590 is to take on the AMD Radeon HD 6990 which is priced at USD 699.

Facing competition from Nvidia, AMD has begun to cut prices by 20-30% for a number of older models, including Radeon HD6870/6850/5870 and 5850. Nvidia followed suit, lowering prices for its GT220, GTS450, GTX460/465 also in a range of 20-30%.