Bloggie HD

Continuing to innovate in the pocket video camera space, Sony South East Asia unveils the new Bloggie™ HD camera models to establish an attractive and affordable lineup. Sony’s Bloggie™ HD cameras include unique features that offer simple high quality MP4 video and still photo shooting, as well as easy web sharing capabilities.

The line of portable devices now gives a nod to 3D technology, dual screen capabilities and minimalist needs.  With the Bloggie™ Duo and Bloggie™ 3D models, you can capture life’s milestone moments in full high definition 1920×1080 MP4 video and 5-megapixel still photos, but in a whole new way anytime, anyplace. 

“Pocket cameras are getting increasingly popular and we wanted to provide consumers with gadgets that are fun and easy-to-use, while still delivering a high quality product for everyday video and photo solutions,” says Mr. Taisuke Nakanishi, Managing Director of Sony South East Asia. “The introduction of the 3D Bloggie™ continues Sony’s innovation in 3D entertainment and adds to the wide range of 3D options and solutions offered by Sony.”

Wonderfully Simple

All of the Sony Bloggie™ HD cameras are slim and stylish, with simple hard key operation – combining hardware, software and seamless integration with social network services for easy, intuitive shooting and sharing.  Across the line, you can find an abundance of features including:

  • Sensitive “Exmor™” CMOS sensor to achieve high resolution video and crisply-detailed still photos with less grain, even in challenging lighting conditions
  • Freestyle shooting & playback to automatically adjust GUI for vertical or horizontal shooting and viewing
  • Dual Record to enable photo capture while shooting video
  • Auto Focus / Auto Macro to allow auto focus capabilities and Auto Macro to focus sharply on objects as close as four inches away
  • 360 Video bundled kit option lets consumers capture everything around them and playback incredible 360-degree footage a quarter at a time on the camera’s LCD
  • “Share it Later” function to tag the clips and pictures you want to post for easy upload next time you’re online


The Bloggie™ models also have SteadyShot® image stabilization for smoother footage, Face Detection technology to enhance faces by automatically correcting exposure and white balance, a built-in USB arm for easy charging and uploading to a computer, internal memory, built-in rechargeable battery, embedded Bloggie™ software, and HDMI output to enjoy content on your HDTV.   

Bloggie™ Roster

Sony’s Bloggie™ brand welcomes two models that each brings distinct value to the category.  The world’s first HD 3D pocket camera[1], the Bloggie™3D (MHS-FS3) is an innovative model with two lenses, two image sensors, stereo microphone and built-in LED light to capture incredible 3D or 2D video and photos.  This content can be played back in 3D without glasses on the camera’s 2.4-inch LCD screen or utilizing 3D glasses on any 3D capable HDTV like Sony’s new BRAVIA KDL-HX820 also announced today.

The portable HD camera lineup also offers a dual-screen option dubbed Bloggie™ Duo (MHS-FS2).  The slim camera features two vibrant LCD screens – 2.7-inch on the back and 2.0-inch on the front under the lens – for fun new ways to capture yourself and others in full HD video or 5.1 megapixel photos.  The Bloggie™ Duo has a built-in LED light and comes in four fashionable colors — violet, green, pink, and white.


Simple Online Sharing

With the included Bloggie™ software for Mac and Windows, it’s never been easier to share videos and photos online. You can even become the next Internet sensation with integrated support for Facebook®, YouTube, Flickr®, and Picasa Web Albums. BRAVIA support will be added later this year, providing even more viewing options.


Facebook® is a registered trademark of Facebook Inc. Flickr® is a registered trademark of Flickr Inc. YouTube and Picasa Web Albumsare trademarks of Google Inc.