StarHub and MediaCorp Jointly Launch 8 On-Demand

Singapore, 22 December 2011 – TV viewers will soon be able to tune in to a new channel on StarHub TV for their staple of the latest Chinese entertainment programmes, as StarHub and MediaCorp will jointly launch the new 8 On-Demand channel on 28 December 2011. With 8 On-Demand, viewers can choose not only when to catch their favourite MediaCorp dramas, but also watch them seven days ahead of their scheduled telecasts on the Free-To-Air platform.

MediaCorp 8 On-Demand (StarHub TV Channel 116) is a local Mandarin entertainment channel to be offered on the StarHub TV platform. Viewers can look forward to the latest Channel 8 productions such as Double Bonus starring Zoe Tay, Tom Price and Michelle Chia, and Code of Honour starring Elvin Ng, Rui En and Zheng Gepingup to a week before they are aired on Free-To-Air. For viewers who wish to reminisce the good old days, there is convenient access to a library of programmes produced as far back as the 1980s. With 80 hours of On-Demand programmes and up to half of the titles refreshed each month, viewers will be spoilt for choice.

“We are happy to partner MediaCorp for the first time to launch an On-Demand Channel on StarHub TV. We believe that with MediaCorp’s expertise in local productions and its extensive library of local dramas, this channel will satisfy viewers’ voracious appetite for home-grown Chinese programmes,” said Ms Iris Wee, StarHub’s Vice President of Home Solutions & Content.

“With the addition of 8 On-Demand, our On-Demand offerings are now even more substantial with a total of eight SVOD channels such as HBO On Demand, iConcerts On Demand and TVB Cantonese On Demand,covering different genres to cater to different segments of the market. Viewers today are very sophisticated. They want to be able to watch their favourite TV programmes and enjoy the freedom of when they want to watch them. 8 On-Demand enables our customers to do just that and more. It is a new way of watching TV,” Ms Wee added.

“MediaCorp is pleased to work with StarHub TV to offer 8 On-Demand, offering both current and library titles.  We are confident that this partnership will bring more value to viewers and we are confident to grow the audience base for our locally produced dramas,” said Ms Doreen Neo, Senior Vice President, Content Distribution Division, MediaCorp.

StarHub TV customers* can add 8 On-Demand for a monthly subscription of $8.56 (including GST) to enjoy more Chinese entertainment round-the-clock. At launch, StarHub is also offering all its pay TV customers 50% off the subscription on 8 On-Demand for the first three months.  This promotion is valid till 15 February 2012. Existing StarHub TV customers can visit Channel 116 and press the blue button on their remote control to sign up instantly*.

* Applicable to customers on Hubstation, HubStation HD or HD Interactive set-top box.