The Ryzen 7 2700X comes with the PRISM LED cooler while the 2700 and 2600X comes with Spire.
 
The lowest end Ryzen 5 2600 comes with Wraith Stealth cooler
AMD Ryzen 7 2700X Processor with Wraith Prism cooler  $329.00 https://amzn.to/2qt9oiS
AMD Ryzen 7 2700 Processor with Wraith Spire  $299.00 https://amzn.to/2GYQLul
AMD Ryzen 5 2600X Processor with Wraith Spire  $229.00 https://amzn.to/2IPr0Np
AMD Ryzen 5 2600 Processor with Wraith Steath  $199.00 https://amzn.to/2ISnHoV