ASUS Zenbook Prime Launch at Comex 2012

ASUS Launches ZENBOOK™ Prime UX31A and UX32VD at Comex

Next generation of successful ZENBOOK Series upgrades award-winning product range with 1080p full HD/IPS panel and NVIDIA dedicated graphics

Singapore (30^th August, 2012) – Following the success of the original design, the ASUS ZENBOOK Prime is the world’s most advanced ultrabook. ZENBOOK™ Prime UX31A boasts an unique ultra-thin, ultra-light design, enhanced with third-generation Intel® Core™ i7 processors, fast SSD storage and top-grade, full HD, IPS screens. The 1.3 Kg Ultrabook provides users with 2-second instant-on resume, two-week standby and ASUS SonicMaster quality audio.

ASUS ZENBOOK UX32VD brings the advantages of the world’s finest Ultrabooks to a high value product segment. Designed to offer great portable computing to all consumers, the ZENBOOK UX32VD introduces new NVIDIA® GeForce® GT 620 graphics together with 3^rd generation Intel® Core™ processors and a magnificent 13.3-inch, high-definition screen. It retains the luxurious design and build quality of all ZENBOOKs offerings and uses hard drive/SSD hybrid storage which accelerates system performance.

ASUS ZENBOOK™ Prime UX31A – The World’s First Ultrabook with Full HD IPS Panel

The original ZENBOOK achieved an overwhelmingly positive reaction from media and consumers becoming a favorite among style-conscious buyers. ZENBOOK Prime takes the concept to its next phase – upgrading the technical aspects of the product while maintaining a holistic design approach. Elegant spun-metal fabrication and durable materials combine for an attractive look with long-lasting reliability. ZENBOOK Prime embodies meticulous craftsmanship and attention to detail, and offers discerning consumers a compact powerhouse for all their portable computing needs. The UX31A weighs just 1.3 Kg. With an ultra-thin, 3mm-to-9mm profile it allows an easy fit for a variety of scenarios and styles.

ASUS has added an optimized multi-gesture touchpad to the ZENBOOK Prime resulting in greater freedom of interaction. Its one-piece chiclet keyboard features backlighting for easy computing in low-light conditions, as well as being an attractive addition.

One of the main improvements compared to original ZENBOOK comes in the form of a full HD, 1080p screen that uses IPS (In-Plane Switching) panel technology. In addition to sharp and clear visuals, the screen allows for 178-degree wide viewing angles. Perfect for sharing.

For lifelike audio, ZENBOOK Prime applies ASUS SonicMaster audio technology, co-developed with Bang & Olufsen ICEpower®. Consumers will also enjoy the front-facing HD camera for better video chats – part of a complete package tailored for high quality mobile multimedia enjoyment, communications, and productivity.

ASUS ZENBOOK™ UX32VD – 1^st 13.3” Ultrabook with NVIDIA 620M with 1GB VRAM

ASUS is addressing surging demand for Ultrabooks with the ZENBOOK UX32VD to serve a wider consumer range and present a fine-tuned balance of technology, design, and value. Previous ZENBOOKs garnered great acclaim and sales. Now ASUS would like a broader demographic of consumers to enjoy the benefits of the Ultrabook concept.

The ZENBOOK UX32VD contains a raft of new features, including several firsts. It debuts discrete NVIDIA® GeForce® GT 620M graphics with 1 GB of GDDR3 video memory on a  portable PC with a 13.3-inch screen. Using NVIDIA’s “Kepler” 28nm GPU technology the ZENBOOK UX32VD handles more intense multimedia demands and can run current games in greater detail than any other ultrabook.  An optional full HD 1080p IPS panel with 350 cd/m2 brightness delivers even better visuals making it ideal for streamed HD content. The screen features a 178-degree wide viewing angle design that enhances movies, photos, and games. The base screen on ZENBOOK UX32VD offers 1280 x 720, HD performance.