Singapore – 25 September 2012 – hybris, a global leader in multichannel commerce solutions, today
announced that it has been named as a leading B2C commerce suite vendor in Forrester Research,
Inc.’s latest Wave report on B2C Commerce entitled: “The Forrester Wave™: B2C Commerce Suites,
Q3 2012”, dated 24th September, 2012.

According to the report; “…hybris has continued to mature as a solution over the past two years —
and gained market share quickly as a result… The key differentiators of hybris remain strong product
content management tools, catalog management, enterprise integration, and globalization/
internationalization capabilities. Its eCommerce features have also matured notably, and there is a
well-defined ability to extend the product and customize it to develop differentiated eCommerce sites
across a variety of verticals.”

Ariel Lüdi, CEO of hybris, said: “Our focus on the B2C commerce market is the cornerstone of our
success and heritage in the retail and industry markets. With our continued success, we are leading
the vendor pack in the evolution towards true omnichannel commerce. As a result, we are very
pleased to see that our technology focus in B2C is gaining us recognition as a leader in this growing
and dynamic sector of commerce.”

According to the Forrester B2C Commerce Suite Wave report; “Today’s multichannel businesses are
increasingly multisite and multibrand businesses. This trend enables more specific and targeted
marketing opportunities for customers; they can also benefit from search engine optimization (SEO) by
enabling the use of more specific terms and metadata to target related search terms. Innovative
merchandising and marketing in areas like flash sales, social commerce, and mobile commerce are
also driving forces behind the need to support a diverse set of sites and customer touchpoints from a
common infrastructure.”

A copy of the report can be downloaded here: