SONY announces new Bravia 3D TV, 3D Camcorders, cameras and VAIO Notebooks at INSPRING INNOVATION event held at Marina Bay Sands Singapore

Bravia TVs with internet connectivity

Building on its broad line of innovative 3D and Internet connected TVs, Sony’s 2011 BRAVIA™ LCD HDTV range includes 11 new 3D capable[1] models and 20 Internet connected models. In all, the line features 24 new models ranging in screen size from 22 inches to 65 inches (measured diagonally).

“From access to online video content to the immersive 3D features, Sony’s BRAVIA™ television redefines the form and function of television to deliver a complete entertainment experience,” says Mr. Taisuke Nakanishi, Managing Director, Sony South East Asia. “On top of innovative features, Sony’s hallmark picture quality and signature sleek Monolithic design makes BRAVIA™ the perfect fit for any home décor.”

Lean Back and Surf

Delivering the entertainment you want, when you want it, the 2011 BRAVIA™ line offers 20 Internet connected models that deliver instant access to online entertainment. Whether connecting to a home broadband network via Wi-Fi (802.11n) or Ethernet connection, compatible models offer access to over 18 free and premium movies, video, and music services through the BRAVIA™ Internet Video platform including YouTube™, Video Detective, Daily Motion and Style.com.

Social media enthusiasts can look forward to the latest BRAVIA™ Internet Widgets[2] that include Facebook^TM and Twitter^TM. Users can stay connected to their friends simply by downloading personal widgets to the TV to enjoy real-time updates from these sites without having their TV viewing interrupted.

A number of the new BRAVIA™ models will also have Skype™ embedded[3]. After connecting the Sony camera and microphone (CMU-BR100, sold separately) users can enjoy free widescreen Skype-to-Skype video calls with friends and family from the comfort of their living rooms.  Users can also make voice calls while simultaneously watching TV.

The new connected models also make certain users will never have to wonder what song is playing during their favorite movie, TV program, or commercial. Sony’s new Track ID powered by Gracenote analyses any selected song playing back on the TV, identifies it and provides artist, album and song information.

Expanding 3D

The 2011 BRAVIA™ line also includes 11 new 3D models that deliver outstanding performance with Sony’s active shutter technology. Building upon the launches last year, the new line offers affordable 3D entry models all the way up to Sony’s top-of-the-line flagship models that pack best-in-class picture quality and every feature to provide a complete entertainment experience.

Improvements to this year’s 3D models include panel drive enhancements that deliver quicker response time helping to reduce crosstalk, 5:5 pull down for a more realistic cinematic movie experience, built-in 3D emitters on all 3D models.

Expanding the 3D content users can view, the new BRAVIA™ 3D capable models can display 3D images taken with Sony’s new Cyber-shot cameras like the DSC-TX100 via USB input.

Driving Picture Quality

From full HD 1080p Blu-ray Disc, broadcast HD to user-generated Internet Videos, processing of incoming content is essential for an excellent picture. To this end, Sony has upgraded the BRAVIA™ processing power with the new X-Reality™ PRO and X-Reality™ Engine digital video processors.

The X-Reality PRO Engine is a two-chip digital video processor that optimizes high definition content, compressed HD signals, standard definition and other sources including low resolution Internet content. Utilizing a vast database of “ideal” signal patterns developed by analysing and indexing an enormous library of film and video, the X-Reality PRO Engine compares incoming signals pixel-by-pixel with ideal scenes to display vivid and detailed images. 

Additionally, the engine’s multi-frame analysis helps create missing resolution and Sony’s Super Bit Mapping technology incorporates 14 bit up-scaling, processing and pixel mapping to smooth gradation and improve the quality of low-tone pictures.

Found in select models, the single chip X-Reality Engine utilises Sony’s Intelligent Image Enhancer technology to deliver outstanding picture quality.  Incoming video is separated into constituent parts (outline, texture, and color/contrast), and the appropriate image enhancement is added to each part. The engine also uses Intelligent MPEG Noise Reduction to automatically detect the incoming sources and noise level to apply the appropriate amount of noise reduction for each scene.

Also new for select models is Sony’s Intelligent Peak LED Backlight which uses full array local dimming for deeper blacks, while also boosting brightness in lighter scenes creating incredible on-screen contrast. Sony’s OptiContrast panel elevates the picture to the front surface of the TV and creates a dark background for rich, vibrant, high contrast pictures even in well-lit rooms.

Sony’s MotionFlow™ XR builds on previous versions of the company’s motion compensation technology and helps to reduce blur caused by quick camera movements, enhancing sharpness and creating a clearer picture.

Simplifying User Interface and Functionality

Select new BRAVIA™ models feature Sony’s improved user interface that delivers uninterrupted viewing and easy navigation. Retaining the intuitive operation of the award-winning XrossMediaBar (XMB™), the new UI, called NUX, provides smooth viewing by disseminating the video and placing key menu functions and favourites along the bottom and side of the picture frame.

Additionally, the models feature an improved remote control. The Media Remote[4] application which can be downloaded from the Apple App Store or the Android Marketplace, functions as a full remote with keyboard, allows online content search, and playback on the iPhone, iPod Touch or Android mobile device. 

BRAVIA™ HX925 Series LCD with LED backlight 3D Capable HDTV

Sony’s new 3D capable BRAVIA™ KDL-HX925 series features brilliant full HD (1080p) picture quality with Sony’s Intelligent Peak LED backlight for outstanding contrast. The model also features Sony’s MotionFlow XR 800 featuring a precise backlight control that is synchronized with the liquid crystal movement from frame to frame creating clearer, sharper moving images.

The beautifully designed model features Sony’s improved Monolithic Design Concept that draws viewers into the picture when the TV is turned on, and blends into the room décor when turned off. Integrated with Wi-Fi (802.11n), the KDL-HX925 offers instant access to thousands of Internet movies, videos and music from BRAVIA™ Internet Video.

Other KDL-HX925 Series features include:

• Brilliant Full HD (1080p) picture quality with Intelligent Peak LED backlight OptiContrast Panel
• Integrated Wi-Fi (802.11n)
• Skype ready
• BRAVIA™ Internet Video
• X-Reality™ PRO Engine
• MotionFlow™ XR 800
• Rear IR inputs and two-way RS232c ports
• Available in 46, 55 and 65-inch screen sizes

Other new BRAVIA™ models include:

Editors Note: Broadband Internet connection speed of at least 2.5 Mbps is recommended.  A full screen display is not available for all Internet video. PC input resolutions may be limited. 

Availability of Sony’s new BRAVIA™ range in Singapore: