Canon launches 18 new products including 50.6 megapixel EOS 5DSR and EOS 5DS

Canon today launched three new models in its PowerShot SX range of high-zoom cameras – the PowerShot SX710 HS, SX610 HS and SX530 HS, each designed to suit a specific type of traveller. With sleek designs that fit snugly into pockets, the powerful lenses of the 30x zoom PowerShot SX710 HS and 18x zoom PowerShot SX610 HS will delight travellers seeking a compact camera that can go the distance. The new PowerShot SX530 HS is engineered for exceptional long-range photography with a 50x zoom lens and superior ergonomics that include a comfortable grip and a form factor designed for maximizing stability when zooming in for a shot. “We designed these new PowerShot cameras with specific needs of different type of travellers in mind, from high-zoom lens of up to 50x to a host of new user-friendly intelligent features,” said
Edwin Teoh, Assistant Director, Consumer Business Marketing, Canon Singapore. “Whether you’re capturing breathtaking landscapes or framing a close-up, Canon’s new trio of compact cameras will help you take the perfect shot.”

Slim Compact series with up to 30x zoom
For travellers who value convenience and like to travel light, the PowerShot SX710 HS and

PowerShot SX530 HS

PowerShot SX710 HS

PowerShot SX610 HS

PowerShot SX610 HS make ideal travel companions, epitomising performance with powerful zoom lenses in streamlined designs. The PowerShot SX710 HS boasts a 20.3 megapixel sensor with a long-reaching 30x, 25-750mm (35mm equivalent) zoom lens. Similarly, the PowerShot SX610 HS uses a 20.2 megapixel sensor and is equipped with an 18x, 25-450mm (35mm equivalent) zoom lens. Powered by Canon’s advanced DIGIC 6 processor, coupled with the use of a 1/2.3” CMOS sensor, the PowerShot SX710 HS captures high quality images through its zoom lens. On the other hand, the PowerShot SX610 HS runs on the DIGIC 4+ processor, with a 1/2.3” CMOS sensor. With their advanced technological specifications and weighing in at approximately 269 g and 191 g respectively, the two cameras are some of the lightest and most high-performing cameras in its class. The 30x optical zoom on the PowerShot SX710 HS offers high versatility when shooting a photo. At its wide 25mm view, a user can capture a tall building from a distance. At its maximum zoom range, a medium torso shot of a person standing at a window of the building is achievable. Using Canon’s ZoomPlus technology, the zoom can be magnified to 60x, allowing even closer range shooting of far-away subjects. For travellers, this long-range zoom is perfect for bridging distances and capturing close-up images of iconic structures or even distant mountain ranges.
Intelligent adjustments with enhanced Zoom Framing Assist and Auto Zoom
Working with such high-zoom levels can be tricky for amateur photographers, so Canon has incorporated the latest version of the intuitive Zoom Framing Assist function in the PowerShot SX710 HS .The enhanced Zoom Framing Assist analyses a shot and adjusts focal length accordingly. If it detects a portrait-like shot, it will zoom into the subject for a focused upper-body or head shot. If it detects more body movement, it will zoom out to capture the subject’s whole body.
The Zoom Framing Assist function can even detect multiple subjects, and will adjust the magnification to fit the entire group into the frame. The PowerShot SX610 HS features the new Auto Zoom mode. This newly improved feature detects the ideal zoom setting for each frame, which comes in handy when travellers need to ask a passerby unfamiliar with the camera’s zoom settings to take their photo.

Capturing sights and sounds in motion
Improved Dynamic IS on the PowerShot SX710 HS helps take crisp and stable video shots even without a tripod. Previous versions of Dynamic IS would detect the motion of a subject and counter that motion, but the latest version is able to detect the full 5-axis motion of the user and counter

that as well. This means both the user and the subject can be walking or running, and the video will still be stabilized for comfortable viewing. Additionally, the new Short Clip Movie feature on the PowerShot SX710 HS helps photographers capture a series of 4 to 6-second movie snippets with different play back speeds – normal-speed, fast motion, action replay or slow motion for stylistic effect. Once put together using the Story Highlights feature, previously available on the PowerShot N100, users are able to relive the best moments of the day. Photographers can also overlay their Story Highlights reel with music from three built-in background audio clips – turning your travel highlights into a fun little dynamic reel.
Bridging distances with the PowerShot SX530 HS
For incredible zoom distance and a stable grip, travellers may also opt for the PowerShot SX530 HS, a 16.0 megapixel camera with a 50x, 24-1200mm zoom lens. This is an incredible range for a camera of its size, allowing users to reach out and snap photos of distant subjects such as animals at a safari. Canon’s ZoomPlus technology extends its zoom range to 100x with almost no loss of quality. At such long ranges, stability is paramount and the PowerShot SX530 HS has been designed with a body that can be held with maximum grip, stability and comfort. Supporting its powerful zoom lens are a 1/2.3” 16.0 megapixel CMOS sensor and a DIGIC 4+ image processor. The combination of these two components ensures high quality photos with rich colours and crisp details. They also allow the PowerShot SX530 HS to take high quality Full HD 30p video clips encoded in MP4 format to ensure wide-ranging compatibility with popular video-sharing sites such as YouTube and Facebook.

Greater connectivity with NFC
For advanced connectivity to quickly share travel photos and videos, the new PowerShot trios are equipped with new Wi-Fi features and Near Field Communication (NFC) technology. NFC makes it possible for the cameras to instantly connect to NFC-enabled devices such as smartphones and tablets simply by tapping them together. Once connected, the PowerShot SX530 HS works seamlessly with the Canon CameraWindow app on smartphones. For PowerShot SX710 HS and PowerShot SX610 HS, the new CameraConnect app integrates smartphones, from which users are able to transfer images, or perform remote shooting. Once connected to a wireless network, the camera is able to sync images to Canon Image Gateway (CiG). These images can now be viewed on computers and smartphones via the cloud server even at a remote location. They can also be easily uploaded to popular social media services such as YouTube, Facebook and Twitter directly via the camera.

CameraConnect’s remote shooting feature also allows users to take videos and photos via the smartphone interface. Advance remote shooting via the CameraConnect app is available for PowerShot SX710 HS, where users have control over the adjustments on settings such as shutter speed, focal point via touch focusing, ISO speed, and more.

Pricing and Availability
The PowerShot SX710 HS, SX610 HS are now available at Canon authorised dealers at $459 and $339 respectively. The pricing for the PowerShot SX530 HS will be announced at a later date.

Product Specifications

PowerShot SX710 HS
Dimensions: 112.7 x 65.8 x 34.8mm Weight: 269g (CIPA Compliant) Lens: 30x optical zoom IS (60x ZoomPlus) Focal length: 25-750mm Aperture: f/3.2-f/6.9 Image sensor: 20.3 mega-pixel 1/2.3 type CMOS sensor Imaging processor: DIGIC 6 Maximum video quality: Full Full HD (1920 x 1080) at 60fps LCD: 3.0” (approx. 922,000 dots) Connectivity: Wi-Fi, NFC Battery type: NB-6LH

PowerShot SX610 HS
Dimensions: 105.3 x 61.0 x 26.7mm Weight: 191g Lens: 18x optical zoom IS (36x ZoomPlus) Focal length: 25-450mm Aperture: f/3.8-f/6.9 Image sensor: 20.2 mega-pixel 1/2.3 type CMOS sensor Imaging processor: DIGIC 4+ Maximum video quality: Full HD (1920 x 1080) at 30 fps LCD: 3.0” (approx. 922,000 dots) Connectivity: Wi-Fi, NFC Battery type: NB-6LH

PowerShot SX530 HS
Dimensions: 120.0 x 81.7 x 91.9mm Weight: 442g (CIPA Compliant) Lens: 50x optical zoom IS (100x ZoomPlus) Focal length: 24-1200mm Aperture: f/3.4-f/6.5 Image sensor: 16.0 mega-pixel 1/2.3 type CMOS sensor Imaging processor: DIGIC 4+ Maximum video quality: Full HD (1920 x 1080) at 30 fps LCD: 3.0” (approx. 461, 000dots) Connectivity: Wi-Fi, NFC Battery type: NB-6LH

PowerShot SX410

The 20.0-megapixel PowerShot SX410 IS impresses with a 40x long zoom, is simple to operate with just one hand, and features an easy-to-grip body that offers stability. “With a compact form factor and powerful 40x optical zoom, the PowerShot SX410 IS makes a great companion to the discerning traveler. When paired with the strategically placed dials and buttons, users will be able to get up close to their subject effortlessly from a great distance away, while retaining excellent image quality,” said Edwin Teoh, Assistant Director, Consumer Business Marketing, Canon Singapore.